--- title: "Kingstons vs Rawlinsons: Which is more popular in New Zealand?" description: "Is Kingstons or Rawlinsons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Quantity surveying firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kingstons-vs-rawlinsons" publisher: "Brandwave" --- # Kingstons vs Rawlinsons: Which is more popular in New Zealand? Is Kingstons or Rawlinsons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Quantity surveying firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kingstons and Rawlinsons - **Competitive set**: Quantity surveying firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Kingstons Share of Search**: 1.8% - **Rawlinsons Share of Search**: 21.9% ## Is Kingstons or Rawlinsons more popular in search? - In October 2026, Rawlinsons had more branded searches than Kingstons among quantity surveying firms in New Zealand. Rawlinsons had about 480 branded searches, while Kingstons had 40. Rawlinsons made up 21.9% of all quantity surveying firm searches we track, and Kingstons accounted for 1.8%. - Rawlinsons was ahead of Kingstons in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kingstons’ share of searches among quantity surveying firms in New Zealand held steady at 1.8%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending October 2026, Rawlinsons’ share of searches among quantity surveying firms in New Zealand moved from 21.3% to 21.9%, and its estimated monthly branded searches held steady at 480. ## Top quantity surveying firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kingstons and Rawlinsons were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kingstons was listed before Rawlinsons in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Construction Cost Consultants | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Rider Levett Bucknall | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kingstons | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | WT Partnership | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elemental Quantity Surveyors | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rawlinsons | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kwanto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Veron Building Consultants | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about quantity surveying firms - Asked ChatGPT "Which quantity surveying firm should I hire in New Zealand?": 1. Construction Cost Consultants, 2. Rider Levett Bucknall, 3. Rawlinsons - Asked ChatGPT "What are the best quantity surveying firms in New Zealand?": 1. Construction Cost Consultants, 2. Kingstons, 3. Elemental Quantity Surveyors, 4. Rawlinsons, 5. WT Partnership - Asked ChatGPT "What's the best quantity surveying firm in New Zealand for construction cost advice?": 1. Rider Levett Bucknall, 2. WT Partnership, 3. Kingstons, 4. Elemental Quantity Surveyors - Searched Google, AI Overview "quantity surveyors nz": named none of the brands we track - Searched Google, AI Overview "construction cost consultant": 1. Construction Cost Consultants Not named in any answer: Kwanto and Veron Building Consultants. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand quantity surveying firms in October 2026? - In October 2026, Rawlinsons lost share of searches among quantity surveying firms in New Zealand, from 23.3% to 21.9%. - In October 2026, Kingstons lost share of searches among quantity surveying firms in New Zealand, from 3.2% to 1.8%. ## How has branded search for Kingstons and Rawlinsons changed in New Zealand over the last 12 months? | Month | Kingstons estimated searches | Kingstons Share of Search | Kingstons rank | Rawlinsons estimated searches | Rawlinsons Share of Search | Rawlinsons rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 1.8% | 8 | 480 | 21.3% | 2 | | Dec 2025 | 30 | 2% | 7 | 320 | 21.2% | 2 | | Jan 2026 | 20 | 1.2% | 7 | 320 | 19.9% | 2 | | Feb 2026 | 20 | 1% | 8 | 390 | 19.7% | 2 | | Mar 2026 | 50 | 1.9% | 8 | 390 | 15.1% | 3 | | Apr 2026 | 40 | 1.9% | 8 | 390 | 18.6% | 3 | | May 2026 | 60 | 2.8% | 8 | 390 | 18.1% | 2 | | Jun 2026 | 40 | 1.7% | 8 | 480 | 20% | 2 | | Jul 2026 | 30 | 1.3% | 8 | 390 | 17.4% | 3 | | Aug 2026 | 30 | 1.1% | 8 | 590 | 21.5% | 2 | | Sep 2026 | 80 | 3.2% | 8 | 590 | 23.3% | 2 | | Oct 2026 | 40 | 1.8% | 8 | 480 | 21.9% | 2 | ## How are Kingstons’ and Rawlinsons’ branded searches counted? Brandwave collects information about searches that people make online using Kingstons’ and Rawlinsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kingstons**: Measured on the search terms “kingstons qs” and “kingstons quantity surveyors”, summed into one figure. - **Rawlinsons**: Measured on the search term “rawlinsons”. - [Kingstons profile](/demand/nz/brands/kingstons) - [Rawlinsons profile](/demand/nz/brands/rawlinsons) - [All quantity surveying firms in New Zealand](/demand/nz/categories/nz-quantity-surveying-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kingstons or Rawlinsons more popular in search? In October 2026, Rawlinsons had more branded searches than Kingstons among quantity surveying firms in New Zealand. Rawlinsons had about 480 branded searches, while Kingstons had 40. Rawlinsons made up 21.9% of all quantity surveying firm searches we track, and Kingstons accounted for 1.8%. ## Cite this page Brandwave. "Kingstons vs Rawlinsons: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/kingstons-vs-rawlinsons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kingstons-vs-rawlinsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.