--- title: "Kingston vs Samsung: Which is searched more in New Zealand?" description: "Is Kingston or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flash drive brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kingston-vs-samsung" publisher: "Brandwave" --- # Kingston vs Samsung: Which is searched more in New Zealand? Is Kingston or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flash drive brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kingston and Samsung - **Competitive set**: Flash drive brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kingston Share of Search**: 0.51% - **Samsung Share of Search**: 2.8% ## Is Kingston or Samsung more popular in search? - In September 2026, Samsung had more branded searches than Kingston among flash drive brands in New Zealand. Samsung had about 390 branded searches, while Kingston had 70. Samsung made up 2.8% of all flash drive brand searches we track, and Kingston accounted for 0.51%. - Samsung was ahead of Kingston in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kingston’s share of searches among flash drive brands in New Zealand moved from 0.63% to 0.51%, and its estimated monthly branded searches moved from 60 to 70. - Across the 12 months ending September 2026, Samsung’s share of searches among flash drive brands in New Zealand moved from 4.1% to 2.8%, and its estimated monthly branded searches held steady at 390. ## Top flash drive brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kingston appeared in all four answers. Samsung was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kingston and Samsung were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SanDisk | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kingston | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Samsung | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about flash drive brands - Asked ChatGPT "Which flash drive brand should I buy in New Zealand?": 1. SanDisk, 2. Kingston, 3. Samsung - Asked ChatGPT "What are the best flash drive brands in New Zealand?": 1. SanDisk, 2. Samsung, 3. Kingston - Asked ChatGPT "What's the best flash drive brand in New Zealand for file storage?": 1. SanDisk, 2. Samsung, 3. Kingston - Searched Google, AI Overview "usb stick nz": 1. Kingston, 2. SanDisk Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand flash drive brands in September 2026? - In September 2026, Samsung lost share of searches among flash drive brands in New Zealand, from 3.8% to 2.8%. - Estimated monthly branded searches for Kingston in New Zealand rose 16.7% over 12 measured months, from 60 to 70 in September 2026. ## Month by month | Month | Kingston estimated searches | Kingston Share of Search | Kingston rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 0.63% | 3 | 390 | 4.1% | 2 | | Nov 2025 | 60 | 0.6% | 3 | 480 | 4.8% | 2 | | Dec 2025 | 90 | 0.77% | 3 | 480 | 4.1% | 2 | | Jan 2026 | 90 | 0.7% | 3 | 390 | 3% | 2 | | Feb 2026 | 80 | 0.79% | 3 | 320 | 3.2% | 2 | | Mar 2026 | 70 | 0.7% | 3 | 390 | 3.9% | 2 | | Apr 2026 | 60 | 0.5% | 3 | 390 | 3.2% | 2 | | May 2026 | 60 | 0.41% | 3 | 320 | 2.2% | 2 | | Jun 2026 | 80 | 0.61% | 3 | 320 | 2.5% | 2 | | Jul 2026 | 80 | 0.66% | 3 | 390 | 3.2% | 2 | | Aug 2026 | 70 | 0.55% | 3 | 480 | 3.8% | 2 | | Sep 2026 | 70 | 0.51% | 3 | 390 | 2.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kingston’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kingston**: Measured on the search terms “kingston ram” and “kingston usb”, summed into one figure. - **Samsung**: Measured on the search term “samsung odyssey”. - [Kingston profile](/demand/nz/brands/kingston) - [Samsung profile](/demand/nz/brands/samsung) - [All flash drive brands in New Zealand](/demand/nz/categories/nz-flash-drive-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kingston or Samsung more popular in search? In September 2026, Samsung had more branded searches than Kingston among flash drive brands in New Zealand. Samsung had about 390 branded searches, while Kingston had 70. Samsung made up 2.8% of all flash drive brand searches we track, and Kingston accounted for 0.51%. ## Cite this page Brandwave. "Kingston vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kingston-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kingston-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.