--- title: "Kingston vs Samsung SSD: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kingston or Samsung SSD? Compare estimated monthly branded-search demand and Share of Search inside the Storage drive and memory card brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kingston-vs-samsung-ssd" publisher: "Brandwave" --- # Kingston vs Samsung SSD: Which is more popular by branded search in New Zealand? Which is more popular in search, Kingston or Samsung SSD? Compare estimated monthly branded-search demand and Share of Search inside the Storage drive and memory card brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kingston and Samsung SSD - **Competitive set**: Storage drive and memory card brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kingston Share of Search**: 1.2% - **Samsung SSD Share of Search**: 14.8% ## Which is more popular in search, Kingston or Samsung SSD? - In August 2026, Samsung SSD had more branded searches than Kingston among storage drive and memory card brands in New Zealand. Samsung SSD was estimated to have 3K branded searches compared to Kingston’s 230, and held a 14.8% Share of Search versus Kingston’s 1.2%. - Samsung SSD was ahead of Kingston in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kingston’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 190 to 230. - Across the 11 months ending August 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 13.5% to 14.8%, and its estimated monthly branded searches moved from 2K to 3K. ## How did search popularity change for New Zealand storage drive and memory card brands in August 2026? - In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%. - In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand. ## Month by month | Month | Kingston estimated searches | Kingston Share of Search | Kingston rank | Samsung SSD estimated searches | Samsung SSD Share of Search | Samsung SSD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 1.3% | 5 | 2K | 13.5% | 2 | | Nov 2025 | 180 | 1.1% | 5 | 2.6K | 16.1% | 2 | | Dec 2025 | 200 | 1.1% | 6 | 2.8K | 15% | 2 | | Jan 2026 | 210 | 1.1% | 5 | 2.4K | 12.4% | 2 | | Feb 2026 | 160 | 0.91% | 6 | 2.7K | 15.6% | 2 | | Mar 2026 | 240 | 1.3% | 6 | 3.2K | 16.7% | 2 | | Apr 2026 | 180 | 0.84% | 5 | 3.4K | 15.6% | 2 | | May 2026 | 200 | 0.74% | 5 | 5.2K | 19.3% | 2 | | Jun 2026 | 210 | 0.82% | 5 | 6.3K | 24.6% | 2 | | Jul 2026 | 180 | 0.81% | 5 | 4.5K | 20.1% | 2 | | Aug 2026 | 230 | 1.2% | 6 | 3K | 14.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kingston’s and Samsung SSD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kingston**: Measured on the search terms “kingston external hard drive”, “kingston hard drive”, “kingston ram”, “kingston sd card”, “kingston ssd” and “kingston usb”, summed into one figure. - **Samsung SSD**: Measured on the search terms “samsung 990 pro”, “samsung 990 pro 1tb”, “samsung 990 pro 2tb”, “samsung 990 pro 4tb”, “samsung 990 pro nvme ssd”, “samsung 990 pro ssd”, “samsung ssd”, “samsung ssd 1tb”, “samsung ssd 2tb”, “samsung ssd 500gb”, “samsung ssd external hard drive”, “samsung ssd hard disk”, “samsung ssd t7”, “samsung t7”, “samsung t7 1tb”, “samsung t7 2tb”, “samsung t7 4tb”, “samsung t7 external ssd”, “samsung t7 portable ssd”, “samsung t7 shield”, “samsung t7 shield 1tb”, “samsung t7 shield 2tb”, “samsung t7 shield portable ssd” and “samsung t7 ssd”, summed into one figure. - [Kingston profile](/demand/nz/brands/kingston) - [Samsung SSD profile](/demand/nz/brands/samsung-ssd) - [All storage drive and memory card brands in New Zealand](/demand/nz/categories/nz-storage-drive-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kingston or Samsung SSD? In August 2026, Samsung SSD had more branded searches than Kingston among storage drive and memory card brands in New Zealand. Samsung SSD was estimated to have 3K branded searches compared to Kingston’s 230, and held a 14.8% Share of Search versus Kingston’s 1.2%. ## Cite this page Brandwave. "Kingston vs Samsung SSD: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kingston-vs-samsung-ssd This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kingston-vs-samsung-ssd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.