---
title: "Kings Seeds vs Koanga: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kings Seeds or Koanga? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kings-seeds-vs-koanga"
publisher: "Brandwave"
---

# Kings Seeds vs Koanga: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kings Seeds or Koanga? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kings Seeds and Koanga
- **Competitive set**: Seed brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kings Seeds Share of Search**: 68%
- **Koanga Share of Search**: 3.2%

## Which is more popular in search, Kings Seeds or Koanga?

- In August 2026, Kings Seeds had more branded searches than Koanga among seed brands in New Zealand. Kings Seeds was estimated to have 16.7K branded searches compared to Koanga’s 780, and held a 68% Share of Search versus Koanga’s 3.2%.
- Kings Seeds was ahead of Koanga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seed brands in New Zealand moved from 70.2% to 68%, and its estimated monthly branded searches moved from 11.7K to 16.7K.
- Across the 11 months ending August 2026, Koanga’s estimated Share of Search among seed brands in New Zealand moved from 4.8% to 3.2%, and its estimated monthly branded searches moved from 800 to 780.

## How did search popularity change for New Zealand seed brands in August 2026?

- In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%.
- In August 2026, Koanga lost estimated Share of Search among seed brands in New Zealand, from 4.1% to 3.2%.

## Month by month

| Month | Kings Seeds estimated searches | Kings Seeds Share of Search | Kings Seeds rank | Koanga estimated searches | Koanga Share of Search | Koanga rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.7K | 70.2% | 1 | 800 | 4.8% | 3 |
| Nov 2025 | 8.3K | 67.1% | 1 | 650 | 5.2% | 3 |
| Dec 2025 | 6K | 67.9% | 1 | 580 | 6.5% | 3 |
| Jan 2026 | 7.4K | 65.8% | 1 | 650 | 5.8% | 3 |
| Feb 2026 | 6.8K | 68.1% | 1 | 600 | 6% | 3 |
| Mar 2026 | 9K | 68.9% | 1 | 800 | 6.1% | 3 |
| Apr 2026 | 7.4K | 64.4% | 1 | 800 | 7% | 3 |
| May 2026 | 6.5K | 60.8% | 1 | 850 | 7.9% | 3 |
| Jun 2026 | 6.5K | 61% | 1 | 690 | 6.4% | 3 |
| Jul 2026 | 11.1K | 63.2% | 1 | 710 | 4.1% | 3 |
| Aug 2026 | 16.7K | 68% | 1 | 780 | 3.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kings Seeds’ and Koanga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kings Seeds**: Measured on the search terms “kings seeds”, “kings seeds near me”, “kings seeds nz”, “kings seeds online”, “kings seeds vegetable seeds”, “kingsseeds”, “kingsseeds co nz” and “kingsseeds nz”, summed into one figure.
- **Koanga**: Measured on the search terms “koanga institute” and “koanga seeds”, summed into one figure.

- [Kings Seeds profile](/demand/nz/brands/kings-seeds)
- [Koanga profile](/demand/nz/brands/koanga)
- [All seed brands in New Zealand](/demand/nz/categories/nz-seed-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kings Seeds or Koanga?

In August 2026, Kings Seeds had more branded searches than Koanga among seed brands in New Zealand. Kings Seeds was estimated to have 16.7K branded searches compared to Koanga’s 780, and held a 68% Share of Search versus Koanga’s 3.2%.

## Cite this page

Brandwave. "Kings Seeds vs Koanga: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kings-seeds-vs-koanga

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kings-seeds-vs-koanga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.