---
title: "Kingi vs Sidart: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kingi or Sidart? Compare estimated monthly branded-search demand and Share of Search inside the Auckland destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kingi-vs-sidart"
publisher: "Brandwave"
---

# Kingi vs Sidart: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kingi or Sidart? Compare estimated monthly branded-search demand and Share of Search inside the Auckland destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kingi and Sidart
- **Competitive set**: Auckland destination restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kingi Share of Search**: 3.4%
- **Sidart Share of Search**: 0.47%

## Which is more popular in search, Kingi or Sidart?

- In August 2026, Kingi had more branded searches than Sidart among auckland destination restaurants in New Zealand. Kingi was estimated to have 3.2K branded searches compared to Sidart’s 440, and held a 3.4% Share of Search versus Sidart’s 0.47%.
- The lead changed hands 3 times in the 11 months ending August 2026: Kingi took it in November 2025, Sidart took it in December 2025, Kingi took it in January 2026.
- Across the 11 months ending August 2026, Kingi’s estimated Share of Search among auckland destination restaurants in New Zealand moved from 1.7% to 3.4%, and its estimated monthly branded searches moved from 1.8K to 3.2K.
- Across the 11 months ending August 2026, Sidart’s estimated Share of Search among auckland destination restaurants in New Zealand moved from 16% to 0.47%, and its estimated monthly branded searches moved from 16.9K to 440.

## How did search popularity change for New Zealand auckland destination restaurants in August 2026?

- In August 2026, Kingi gained estimated Share of Search among auckland destination restaurants in New Zealand, from 2% to 3.4%.
- Sidart’s estimated Share of Search among auckland destination restaurants in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.47% in August 2026.

## Month by month

| Month | Kingi estimated searches | Kingi Share of Search | Kingi rank | Sidart estimated searches | Sidart Share of Search | Sidart rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 1.7% | 5 | 16.9K | 16% | 2 |
| Nov 2025 | 1.8K | 1.9% | 4 | 1.2K | 1.3% | 5 |
| Dec 2025 | 2.3K | 2.1% | 5 | 2.6K | 2.4% | 4 |
| Jan 2026 | 2.3K | 2.2% | 4 | 1.1K | 1.1% | 5 |
| Feb 2026 | 1.7K | 1.6% | 4 | 990 | 0.92% | 5 |
| Mar 2026 | 1.7K | 1.6% | 4 | 810 | 0.8% | 5 |
| Apr 2026 | 1.7K | 1.9% | 4 | 730 | 0.83% | 5 |
| May 2026 | 1.8K | 2% | 4 | 1.1K | 1.3% | 5 |
| Jun 2026 | 1.5K | 1.6% | 4 | 610 | 0.67% | 5 |
| Jul 2026 | 1.8K | 2% | 4 | 450 | 0.49% | 5 |
| Aug 2026 | 3.2K | 3.4% | 4 | 440 | 0.47% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kingi’s and Sidart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kingi**: Measured on the search terms “kingi auckland”, “kingi booking”, “kingi menu”, “kingi restaurant” and “kingi restaurant month”, summed into one figure.
- **Sidart**: Measured on the search terms “sidart”, “sidart booking”, “sidart fine dining”, “sidart menu” and “sidart nz”, summed into one figure.

- [Kingi profile](/demand/nz/brands/kingi)
- [Sidart profile](/demand/nz/brands/sidart)
- [All auckland destination restaurants in New Zealand](/demand/nz/categories/nz-auckland-restaurants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kingi or Sidart?

In August 2026, Kingi had more branded searches than Sidart among auckland destination restaurants in New Zealand. Kingi was estimated to have 3.2K branded searches compared to Sidart’s 440, and held a 3.4% Share of Search versus Sidart’s 0.47%.

## Cite this page

Brandwave. "Kingi vs Sidart: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kingi-vs-sidart

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kingi-vs-sidart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.