---
title: "King Tide vs O'Sullivans: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, King Tide or O'Sullivans? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/king-tide-vs-o-sullivans"
publisher: "Brandwave"
---

# King Tide vs O'Sullivans: Which is more popular by branded search in New Zealand?

Which is more popular in search, King Tide or O'Sullivans? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: King Tide and O'Sullivans
- **Competitive set**: Cambridge digital marketing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **King Tide Share of Search**: 8.1%
- **O'Sullivans Share of Search**: 2.7%

## Which is more popular in search, King Tide or O'Sullivans?

- In August 2026, King Tide had more branded searches than O'Sullivans among cambridge digital marketing agencies in New Zealand. King Tide was estimated to have 30 branded searches compared to O'Sullivans’ 10, and held an 8.1% Share of Search versus O'Sullivans’ 2.7%.
- King Tide was ahead of O'Sullivans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, King Tide’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 20% to 8.1%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 11 months ending August 2026, O'Sullivans’ estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 0% to 2.7%, and its estimated monthly branded searches moved from 0 to 10.

## How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026?

- In August 2026, Waikato Marketing overtook O'Sullivans to rank 4th among cambridge digital marketing agencies in New Zealand, at 13.5%.
- In August 2026, King Tide gained estimated Share of Search among cambridge digital marketing agencies in New Zealand, from 5.1% to 8.1%.

## Month by month

| Month | King Tide estimated searches | King Tide Share of Search | King Tide rank | O'Sullivans estimated searches | O'Sullivans Share of Search | O'Sullivans rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 20% | 2 | 0 | 0% | 7 |
| Nov 2025 | 10 | 5.3% | 5 | 0 | 0% | 7 |
| Dec 2025 | 10 | 5.9% | 5 | 0 | 0% | 6 |
| Jan 2026 | 10 | 3.1% | 5 | 0 | 0% | 7 |
| Feb 2026 | 10 | 4.5% | 5 | 0 | 0% | 7 |
| Mar 2026 | 10 | 3.8% | 5 | 10 | 3.8% | 6 |
| Apr 2026 | 20 | 6.1% | 4 | 10 | 3% | 6 |
| May 2026 | 20 | 4.1% | 4 | 10 | 2% | 6 |
| Jun 2026 | 30 | 5.8% | 4 | 10 | 1.9% | 6 |
| Jul 2026 | 20 | 5.1% | 4 | 10 | 2.6% | 6 |
| Aug 2026 | 30 | 8.1% | 5 | 10 | 2.7% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using King Tide’s and O'Sullivans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **King Tide**: Measured on the search term “king tide marketing”.
- **O'Sullivans**: Measured on the search term “osullivans marketing”.

- [King Tide profile](/demand/nz/brands/king-tide)
- [O'Sullivans profile](/demand/nz/brands/o-sullivans)
- [All cambridge digital marketing agencies in New Zealand](/demand/nz/categories/nz-cambridge-digital-marketing-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, King Tide or O'Sullivans?

In August 2026, King Tide had more branded searches than O'Sullivans among cambridge digital marketing agencies in New Zealand. King Tide was estimated to have 30 branded searches compared to O'Sullivans’ 10, and held an 8.1% Share of Search versus O'Sullivans’ 2.7%.

## Cite this page

Brandwave. "King Tide vs O'Sullivans: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/king-tide-vs-o-sullivans

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/king-tide-vs-o-sullivans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.