--- title: "King Tide vs Lucid Media: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, King Tide or Lucid Media? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/king-tide-vs-lucid-media" publisher: "Brandwave" --- # King Tide vs Lucid Media: Which is more popular by branded search in New Zealand? Which is more popular in search, King Tide or Lucid Media? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: King Tide and Lucid Media - **Competitive set**: Cambridge digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **King Tide Share of Search**: 8.1% - **Lucid Media Share of Search**: 29.7% ## Which is more popular in search, King Tide or Lucid Media? - In August 2026, Lucid Media had more branded searches than King Tide among cambridge digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to King Tide’s 30, and held a 29.7% Share of Search versus King Tide’s 8.1%. - Lucid Media was ahead of King Tide in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, King Tide’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 20% to 8.1%, and its estimated monthly branded searches moved from 50 to 30. - Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 36% to 29.7%, and its estimated monthly branded searches moved from 90 to 110. ## How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026? - In August 2026, Lucid Media overtook Ultimate Web Designs to take the highest estimated Share of Search among cambridge digital marketing agencies in New Zealand, at 29.7%. - In August 2026, Waikato Marketing overtook King Tide to rank 4th among cambridge digital marketing agencies in New Zealand, at 13.5%. - In August 2026, King Tide gained estimated Share of Search among cambridge digital marketing agencies in New Zealand, from 5.1% to 8.1%. ## Month by month | Month | King Tide estimated searches | King Tide Share of Search | King Tide rank | Lucid Media estimated searches | Lucid Media Share of Search | Lucid Media rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 20% | 2 | 90 | 36% | 1 | | Nov 2025 | 10 | 5.3% | 5 | 70 | 36.8% | 1 | | Dec 2025 | 10 | 5.9% | 5 | 70 | 41.2% | 1 | | Jan 2026 | 10 | 3.1% | 5 | 90 | 28.1% | 2 | | Feb 2026 | 10 | 4.5% | 5 | 70 | 31.8% | 2 | | Mar 2026 | 10 | 3.8% | 5 | 90 | 34.6% | 1 | | Apr 2026 | 20 | 6.1% | 4 | 80 | 24.2% | 2 | | May 2026 | 20 | 4.1% | 4 | 90 | 18.4% | 2 | | Jun 2026 | 30 | 5.8% | 4 | 110 | 21.2% | 2 | | Jul 2026 | 20 | 5.1% | 4 | 60 | 15.4% | 2 | | Aug 2026 | 30 | 8.1% | 5 | 110 | 29.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using King Tide’s and Lucid Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **King Tide**: Measured on the search term “king tide marketing”. - **Lucid Media**: Measured on the search terms “lucid media”, “lucid media nz” and “lucidmedia”, summed into one figure. - [King Tide profile](/demand/nz/brands/king-tide) - [Lucid Media profile](/demand/nz/brands/lucid-media) - [All cambridge digital marketing agencies in New Zealand](/demand/nz/categories/nz-cambridge-digital-marketing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, King Tide or Lucid Media? In August 2026, Lucid Media had more branded searches than King Tide among cambridge digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to King Tide’s 30, and held a 29.7% Share of Search versus King Tide’s 8.1%. ## Cite this page Brandwave. "King Tide vs Lucid Media: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/king-tide-vs-lucid-media This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/king-tide-vs-lucid-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.