--- title: "King Gee vs Swanndri: Which is searched more in New Zealand?" description: "Is King Gee or Swanndri more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/king-gee-vs-swanndri" publisher: "Brandwave" --- # King Gee vs Swanndri: Which is searched more in New Zealand? Is King Gee or Swanndri more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: King Gee and Swanndri - **Competitive set**: Workwear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **King Gee Share of Search**: 0.97% - **Swanndri Share of Search**: 34% ## Is King Gee or Swanndri more popular in search? - In September 2026, Swanndri had more branded searches than King Gee among workwear brands in New Zealand. Swanndri had about 16,500 branded searches, while King Gee had 470. Swanndri made up 34% of all workwear brand searches we track, and King Gee accounted for 0.97%. - Swanndri was ahead of King Gee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, King Gee’s share of searches among workwear brands in New Zealand moved from 0.89% to 0.97%, and its estimated monthly branded searches moved from 440 to 470. - Across the 12 months ending September 2026, Swanndri’s share of searches among workwear brands in New Zealand moved from 30.9% to 34%, and its estimated monthly branded searches moved from 15.2K to 16.5K. ## Top workwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swanndri was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. King Gee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. King Gee and Swanndri were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FXD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hard Yakka | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bisley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Syzmik | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kaiwaka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Swanndri | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bison | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | King Gee | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Cactus Outdoor | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Carhartt WIP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Portwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mongrel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workwear brands - Asked ChatGPT "Which workwear brand should I buy in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka - Asked ChatGPT "What are the best workwear brands in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka, 6. Swanndri, 7. Bison, 8. Cactus Outdoor - Asked ChatGPT "What's the best workwear brand in New Zealand for durable work clothes?": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Cactus Outdoor - Searched Google, AI Overview "workwear brands": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Syzmik, 5. King Gee, 6. Bison, 7. Swanndri, 8. Kaiwaka - Searched Google, AI Overview "work trousers nz": 1. FXD, 2. Hard Yakka, 3. Bisley Not named in any answer: Carhartt WIP, Dickies, Portwest, Caterpillar and Mongrel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand workwear brands in September 2026? - In September 2026, Swanndri lost share of searches among workwear brands in New Zealand, from 40.8% to 34%. ## Month by month | Month | King Gee estimated searches | King Gee Share of Search | King Gee rank | Swanndri estimated searches | Swanndri Share of Search | Swanndri rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 0.89% | 11 | 15.2K | 30.9% | 1 | | Nov 2025 | 470 | 0.84% | 11 | 21.6K | 38.6% | 1 | | Dec 2025 | 350 | 0.64% | 11 | 18.2K | 33.1% | 1 | | Jan 2026 | 340 | 0.69% | 11 | 12.7K | 25.6% | 2 | | Feb 2026 | 440 | 0.98% | 11 | 13K | 28.9% | 1 | | Mar 2026 | 570 | 0.99% | 11 | 19.2K | 33.5% | 1 | | Apr 2026 | 500 | 0.72% | 11 | 28.9K | 41.3% | 1 | | May 2026 | 440 | 0.63% | 11 | 29.2K | 42.1% | 1 | | Jun 2026 | 370 | 0.5% | 12 | 35.3K | 47.3% | 1 | | Jul 2026 | 380 | 0.55% | 11 | 29.7K | 42.6% | 1 | | Aug 2026 | 580 | 0.94% | 11 | 25K | 40.8% | 1 | | Sep 2026 | 470 | 0.97% | 11 | 16.5K | 34% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using King Gee’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **King Gee**: Measured on the search terms “king gee”, “king gee boots”, “king gee pants”, “king gee shoes”, “king gee shorts”, “king gee workwear”, “kinggee”, “kinggee shorts” and “kinggee workwear”, summed into one figure. - **Swanndri**: Measured on the search terms “swanndri”, “swanndri bush shirt”, “swanndri coat”, “swanndri hoodie”, “swanndri jersey”, “swanndri oilskin”, “swanndri oilskin vest”, “swanndri outlet”, “swanndri quarter zip”, “swanndri sale”, “swanndri shirts”, “swanndri stores”, “swanndri tower junction” and “swanndri vest”, summed into one figure. - [King Gee profile](/demand/nz/brands/king-gee) - [Swanndri profile](/demand/nz/brands/swanndri) - [All workwear brands in New Zealand](/demand/nz/categories/nz-workwear-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is King Gee or Swanndri more popular in search? In September 2026, Swanndri had more branded searches than King Gee among workwear brands in New Zealand. Swanndri had about 16,500 branded searches, while King Gee had 470. Swanndri made up 34% of all workwear brand searches we track, and King Gee accounted for 0.97%. ## Cite this page Brandwave. "King Gee vs Swanndri: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/king-gee-vs-swanndri This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/king-gee-vs-swanndri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.