--- title: "Kincrome vs Knipex: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kincrome or Knipex? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kincrome-vs-knipex" publisher: "Brandwave" --- # Kincrome vs Knipex: Which is more popular by branded search in New Zealand? Which is more popular in search, Kincrome or Knipex? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kincrome and Knipex - **Competitive set**: Hand tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kincrome Share of Search**: 23.1% - **Knipex Share of Search**: 37.3% ## Which is more popular in search, Kincrome or Knipex? - In August 2026, Knipex had more branded searches than Kincrome among hand tool brands in New Zealand. Knipex was estimated to have 3.2K branded searches compared to Kincrome’s 2K, and held a 37.3% Share of Search versus Kincrome’s 23.1%. - Knipex was ahead of Kincrome in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kincrome’s estimated Share of Search among hand tool brands in New Zealand moved from 27.3% to 23.1%, and its estimated monthly branded searches moved from 1.9K to 2K. - Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands in New Zealand moved from 28.7% to 37.3%, and its estimated monthly branded searches moved from 2K to 3.2K. ## How did search popularity change for New Zealand hand tool brands in August 2026? - In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%. - Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026. ## Month by month | Month | Kincrome estimated searches | Kincrome Share of Search | Kincrome rank | Knipex estimated searches | Knipex Share of Search | Knipex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 27.3% | 3 | 2K | 28.7% | 2 | | Nov 2025 | 1.8K | 26.8% | 3 | 1.9K | 28.7% | 2 | | Dec 2025 | 1.9K | 26% | 3 | 2K | 27.6% | 2 | | Jan 2026 | 1.6K | 25.8% | 3 | 1.8K | 29.2% | 2 | | Feb 2026 | 1.4K | 22.2% | 3 | 1.9K | 31.6% | 2 | | Mar 2026 | 1.5K | 21.8% | 3 | 2.6K | 37.1% | 1 | | Apr 2026 | 1.6K | 22.6% | 3 | 2.3K | 33.9% | 2 | | May 2026 | 1.7K | 22.5% | 3 | 2.9K | 38% | 1 | | Jun 2026 | 1.8K | 21.5% | 3 | 3.3K | 38.7% | 1 | | Jul 2026 | 2K | 23.8% | 3 | 3.1K | 37% | 1 | | Aug 2026 | 2K | 23.1% | 3 | 3.2K | 37.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kincrome’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kincrome**: Measured on the search terms “kincrome”, “kincrome advent calendar”, “kincrome hand tools”, “kincrome near me”, “kincrome nz”, “kincrome online”, “kincrome power tools”, “kincrome socket set”, “kincrome spanner”, “kincrome tool box”, “kincrome tool cabinet”, “kincrome tool case”, “kincrome tool kit”, “kincrome tool set” and “kincrome tools”, summed into one figure. - **Knipex**: Measured on the search terms “cobra knipex pliers”, “knipex”, “knipex cable stripper”, “knipex circlip pliers”, “knipex cobra”, “knipex cobra xs”, “knipex com”, “knipex cutters”, “knipex ergostrip”, “knipex flush cutters”, “knipex hand tools”, “knipex long pliers”, “knipex near me”, “knipex nz”, “knipex online”, “knipex pliers”, “knipex side cutters”, “knipex socket set”, “knipex spanner”, “knipex tool” and “knipex tool kit”, summed into one figure. - [Kincrome profile](/demand/nz/brands/kincrome) - [Knipex profile](/demand/nz/brands/knipex) - [All hand tool brands in New Zealand](/demand/nz/categories/nz-hand-tool-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kincrome or Knipex? In August 2026, Knipex had more branded searches than Kincrome among hand tool brands in New Zealand. Knipex was estimated to have 3.2K branded searches compared to Kincrome’s 2K, and held a 37.3% Share of Search versus Kincrome’s 23.1%. ## Cite this page Brandwave. "Kincrome vs Knipex: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kincrome-vs-knipex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kincrome-vs-knipex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.