--- title: "Kim Crawford vs Mud House: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kim Crawford or Mud House? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kim-crawford-vs-mud-house" publisher: "Brandwave" --- # Kim Crawford vs Mud House: Which is more popular by branded search in New Zealand? Which is more popular in search, Kim Crawford or Mud House? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kim Crawford and Mud House - **Competitive set**: Wine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kim Crawford Share of Search**: 2.8% - **Mud House Share of Search**: 2.8% ## Which is more popular in search, Kim Crawford or Mud House? - In August 2026, Kim Crawford and Mud House were level on Share of Search among wine brands in New Zealand, with an estimated 860 branded searches each, at 2.8% estimated Share of Search each. - The lead changed hands 4 times in the 11 months ending August 2026: Mud House took it in November 2025, Kim Crawford took it in February 2026, Mud House took it in June 2026, Kim Crawford took it in July 2026. - Across the 11 months ending August 2026, Kim Crawford’s estimated Share of Search among wine brands in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 1.1K to 860. - Across the 11 months ending August 2026, Mud House’s estimated Share of Search among wine brands in New Zealand moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 880 to 860. ## How did search popularity change for New Zealand wine brands in August 2026? - In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%. - Estimated monthly branded searches for Kim Crawford in New Zealand fell 18.9% over 11 measured months, from 1.1K to 860 in August 2026. ## Month by month | Month | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank | Mud House estimated searches | Mud House Share of Search | Mud House rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 2.8% | 7 | 880 | 2.3% | 10 | | Nov 2025 | 960 | 2.2% | 10 | 1K | 2.3% | 8 | | Dec 2025 | 1.2K | 1.9% | 10 | 2.1K | 3.5% | 7 | | Jan 2026 | 1K | 1.9% | 10 | 1.3K | 2.3% | 8 | | Feb 2026 | 1.2K | 2.5% | 7 | 1.1K | 2.2% | 10 | | Mar 2026 | 1.2K | 2.4% | 9 | 1.1K | 2.4% | 10 | | Apr 2026 | 1K | 2.7% | 8 | 950 | 2.5% | 10 | | May 2026 | 1.1K | 3.2% | 7 | 920 | 2.7% | 9 | | Jun 2026 | 690 | 2.3% | 10 | 810 | 2.7% | 9 | | Jul 2026 | 790 | 2.8% | 8 | 770 | 2.7% | 9 | | Aug 2026 | 860 | 2.8% | 9 | 860 | 2.8% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kim Crawford’s and Mud House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kim Crawford**: Measured on the search terms “kim crawford”, “kim crawford chardonnay”, “kim crawford illuminate”, “kim crawford near me”, “kim crawford new zealand”, “kim crawford nz”, “kim crawford pinot”, “kim crawford pinot gris”, “kim crawford rose”, “kim crawford sauv”, “kim crawford wine”, “kimcrawford”, “kimcrawford wine” and “kimcrawfordwines com”, summed into one figure. - **Mud House**: Measured on the search terms “mud house”, “mud house merlot”, “mud house new zealand”, “mud house nz”, “mud house pinot”, “mud house pinot gris”, “mud house riesling”, “mud house rose”, “mud house sauvignon”, “mud house wine”, “mudhouse”, “mudhouse co nz”, “mudhouse nz” and “mudhouse wine”, summed into one figure. - [Kim Crawford profile](/demand/nz/brands/kim-crawford) - [Mud House profile](/demand/nz/brands/mud-house) - [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kim Crawford or Mud House? In August 2026, Kim Crawford and Mud House were level on Share of Search among wine brands in New Zealand, with an estimated 860 branded searches each, at 2.8% estimated Share of Search each. ## Cite this page Brandwave. "Kim Crawford vs Mud House: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kim-crawford-vs-mud-house This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kim-crawford-vs-mud-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.