--- title: "Kilwell Sports vs Reloaders Supplies: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kilwell Sports or Reloaders Supplies? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kilwell-sports-vs-reloaders-supplies" publisher: "Brandwave" --- # Kilwell Sports vs Reloaders Supplies: Which is more popular by branded search in New Zealand? Which is more popular in search, Kilwell Sports or Reloaders Supplies? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kilwell Sports and Reloaders Supplies - **Competitive set**: Hunting and Fishing Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kilwell Sports Share of Search**: 0.55% - **Reloaders Supplies Share of Search**: 0.76% ## Which is more popular in search, Kilwell Sports or Reloaders Supplies? - In August 2026, Reloaders Supplies had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Reloaders Supplies was estimated to have 1K branded searches compared to Kilwell Sports’ 720, and held a 0.76% Share of Search versus Kilwell Sports’ 0.55%. - The lead changed hands 2 times in the 11 months ending August 2026: Kilwell Sports took it in January 2026, Reloaders Supplies took it in April 2026. - Across the 11 months ending August 2026, Kilwell Sports’ estimated Share of Search among hunting and fishing retailers in New Zealand held steady at 0.55%, and its estimated monthly branded searches moved from 880 to 720. - Across the 11 months ending August 2026, Reloaders Supplies’ estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.81% to 0.76%, and its estimated monthly branded searches moved from 1.3K to 1K. ## How did search popularity change for New Zealand hunting and fishing retailers in August 2026? - Estimated monthly branded searches for Reloaders Supplies in New Zealand fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. - Estimated monthly branded searches for Kilwell Sports in New Zealand fell 18.2% over 11 measured months, from 880 to 720 in August 2026. ## Month by month | Month | Kilwell Sports estimated searches | Kilwell Sports Share of Search | Kilwell Sports rank | Reloaders Supplies estimated searches | Reloaders Supplies Share of Search | Reloaders Supplies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.55% | 6 | 1.3K | 0.81% | 4 | | Nov 2025 | 880 | 0.41% | 6 | 1.3K | 0.61% | 5 | | Dec 2025 | 1K | 0.34% | 5 | 1K | 0.34% | 6 | | Jan 2026 | 1K | 0.42% | 5 | 880 | 0.37% | 6 | | Feb 2026 | 880 | 0.55% | 5 | 720 | 0.45% | 6 | | Mar 2026 | 880 | 0.51% | 5 | 880 | 0.51% | 6 | | Apr 2026 | 720 | 0.41% | 7 | 1K | 0.57% | 4 | | May 2026 | 720 | 0.48% | 6 | 880 | 0.58% | 4 | | Jun 2026 | 720 | 0.54% | 6 | 1K | 0.75% | 4 | | Jul 2026 | 590 | 0.41% | 6 | 1K | 0.7% | 4 | | Aug 2026 | 720 | 0.55% | 6 | 1K | 0.76% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kilwell Sports’ and Reloaders Supplies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kilwell Sports**: Measured on the search term “Kilwell Sports”. - **Reloaders Supplies**: Measured on the search term “Reloaders Supplies”. - [Kilwell Sports profile](/demand/nz/brands/kilwell-sports) - [Reloaders Supplies profile](/demand/nz/brands/reloaders-supplies) - [All hunting and fishing retailers in New Zealand](/demand/nz/categories/nz-hunting-and-fishing-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kilwell Sports or Reloaders Supplies? In August 2026, Reloaders Supplies had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Reloaders Supplies was estimated to have 1K branded searches compared to Kilwell Sports’ 720, and held a 0.76% Share of Search versus Kilwell Sports’ 0.55%. ## Cite this page Brandwave. "Kilwell Sports vs Reloaders Supplies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kilwell-sports-vs-reloaders-supplies This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kilwell-sports-vs-reloaders-supplies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.