--- title: "Kilwell Sports vs Marine Deals: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kilwell Sports or Marine Deals? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kilwell-sports-vs-marine-deals" publisher: "Brandwave" --- # Kilwell Sports vs Marine Deals: Which is more popular by branded search in New Zealand? Which is more popular in search, Kilwell Sports or Marine Deals? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kilwell Sports and Marine Deals - **Competitive set**: Hunting and Fishing Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kilwell Sports Share of Search**: 0.55% - **Marine Deals Share of Search**: 31.9% ## Which is more popular in search, Kilwell Sports or Marine Deals? - In August 2026, Marine Deals had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Marine Deals was estimated to have 41.9K branded searches compared to Kilwell Sports’ 720, and held a 31.9% Share of Search versus Kilwell Sports’ 0.55%. - Marine Deals was ahead of Kilwell Sports in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kilwell Sports’ estimated Share of Search among hunting and fishing retailers in New Zealand held steady at 0.55%, and its estimated monthly branded searches moved from 880 to 720. - Across the 11 months ending August 2026, Marine Deals’ estimated Share of Search among hunting and fishing retailers in New Zealand moved from 36.3% to 31.9%, and its estimated monthly branded searches moved from 58.4K to 41.9K. ## How did search popularity change for New Zealand hunting and fishing retailers in August 2026? - In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%. - Estimated monthly branded searches for Kilwell Sports in New Zealand fell 18.2% over 11 measured months, from 880 to 720 in August 2026. ## Month by month | Month | Kilwell Sports estimated searches | Kilwell Sports Share of Search | Kilwell Sports rank | Marine Deals estimated searches | Marine Deals Share of Search | Marine Deals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.55% | 6 | 58.4K | 36.3% | 2 | | Nov 2025 | 880 | 0.41% | 6 | 71.7K | 33.6% | 2 | | Dec 2025 | 1K | 0.34% | 5 | 88K | 29.8% | 2 | | Jan 2026 | 1K | 0.42% | 5 | 87.7K | 36.9% | 2 | | Feb 2026 | 880 | 0.55% | 5 | 58.7K | 36.5% | 2 | | Mar 2026 | 880 | 0.51% | 5 | 57K | 32.9% | 2 | | Apr 2026 | 720 | 0.41% | 7 | 48K | 27.5% | 2 | | May 2026 | 720 | 0.48% | 6 | 47.7K | 31.7% | 2 | | Jun 2026 | 720 | 0.54% | 6 | 47.7K | 35.9% | 2 | | Jul 2026 | 590 | 0.41% | 6 | 40.5K | 28.3% | 2 | | Aug 2026 | 720 | 0.55% | 6 | 41.9K | 31.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kilwell Sports’ and Marine Deals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kilwell Sports**: Measured on the search term “Kilwell Sports”. - **Marine Deals**: Measured on the search terms “black friday marine deals”, “Marine Deals”, “marine deals black friday”, “marine deals free shipping”, “marine deals hamilton”, “marine deals location”, “marine deals near me”, “marine deals nelson”, “marine deals nz”, “marine deals online”, “marine deals rosebank”, “marine deals rosebank road”, “marine deals shop”, “marine deals voucher”, “marinedeals”, “marinedeals nz” and “www marine deals”, summed into one figure. - [Kilwell Sports profile](/demand/nz/brands/kilwell-sports) - [Marine Deals profile](/demand/nz/brands/marine-deals) - [All hunting and fishing retailers in New Zealand](/demand/nz/categories/nz-hunting-and-fishing-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kilwell Sports or Marine Deals? In August 2026, Marine Deals had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Marine Deals was estimated to have 41.9K branded searches compared to Kilwell Sports’ 720, and held a 31.9% Share of Search versus Kilwell Sports’ 0.55%. ## Cite this page Brandwave. "Kilwell Sports vs Marine Deals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kilwell-sports-vs-marine-deals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kilwell-sports-vs-marine-deals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.