--- title: "Kikkoman vs Vitasoy: Which is searched more in New Zealand?" description: "Is Kikkoman or Vitasoy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soy milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kikkoman-vs-vitasoy" publisher: "Brandwave" --- # Kikkoman vs Vitasoy: Which is searched more in New Zealand? Is Kikkoman or Vitasoy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soy milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kikkoman and Vitasoy - **Competitive set**: Soy milk brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kikkoman Share of Search**: 14% - **Vitasoy Share of Search**: 54.3% ## Is Kikkoman or Vitasoy more popular in search? - In September 2026, Vitasoy had more branded searches than Kikkoman among soy milk brands in New Zealand. Vitasoy had about 700 branded searches, while Kikkoman had 180. Vitasoy made up 54.3% of all soy milk brand searches we track, and Kikkoman accounted for 14%. - Vitasoy was ahead of Kikkoman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kikkoman’s share of searches among soy milk brands in New Zealand moved from 20.5% to 14%, and its estimated monthly branded searches moved from 170 to 180. - Across the 12 months ending September 2026, Vitasoy’s share of searches among soy milk brands in New Zealand moved from 39.8% to 54.3%, and its estimated monthly branded searches moved from 330 to 700. ## Top soy milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vitasoy appeared in all five answers. Kikkoman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitasoy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | So Good | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kikkoman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soy milk brands - Asked ChatGPT "Which soy milk brand should I buy in New Zealand?": 1. Vitasoy, 2. So Good - Asked ChatGPT "What are the best soy milk brands in New Zealand?": 1. Vitasoy, 2. So Good - Asked ChatGPT "What's the best soy milk brand in New Zealand for coffee and cereal?": 1. So Good, 2. Vitasoy - Searched Google, AI Overview "soy milk nz": 1. Vitasoy, 2. So Good - Searched Google, AI Overview "barista soy milk": 1. So Good, 2. Vitasoy Not named in any answer: Kikkoman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand soy milk brands in September 2026? - In September 2026, Vitasoy gained share of searches among soy milk brands in New Zealand, from 50.8% to 54.3%. - In September 2026, Kikkoman lost share of searches among soy milk brands in New Zealand, from 15% to 14%. ## Month by month | Month | Kikkoman estimated searches | Kikkoman Share of Search | Kikkoman rank | Vitasoy estimated searches | Vitasoy Share of Search | Vitasoy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 20.5% | 3 | 330 | 39.8% | 2 | | Nov 2025 | 140 | 17.9% | 3 | 310 | 39.7% | 2 | | Dec 2025 | 140 | 19.7% | 3 | 310 | 43.7% | 1 | | Jan 2026 | 210 | 19.3% | 3 | 420 | 38.5% | 2 | | Feb 2026 | 180 | 22.2% | 3 | 350 | 43.2% | 1 | | Mar 2026 | 190 | 19% | 3 | 460 | 46% | 1 | | Apr 2026 | 260 | 24.5% | 3 | 470 | 44.3% | 1 | | May 2026 | 310 | 24.8% | 3 | 590 | 47.2% | 1 | | Jun 2026 | 280 | 23.9% | 3 | 540 | 46.2% | 1 | | Jul 2026 | 210 | 16.7% | 3 | 640 | 50.8% | 1 | | Aug 2026 | 180 | 15% | 3 | 610 | 50.8% | 1 | | Sep 2026 | 180 | 14% | 3 | 700 | 54.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kikkoman’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kikkoman**: Measured on the search terms “kikkoman” and “kikkoman cooking sake”, summed into one figure. - **Vitasoy**: Measured on the search terms “calci plus vitasoy”, “vitasoy”, “vitasoy milk” and “vitasoy protein plus”, summed into one figure. - [Kikkoman profile](/demand/nz/brands/kikkoman) - [Vitasoy profile](/demand/nz/brands/vitasoy) - [All soy milk brands in New Zealand](/demand/nz/categories/nz-soy-milk-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kikkoman or Vitasoy more popular in search? In September 2026, Vitasoy had more branded searches than Kikkoman among soy milk brands in New Zealand. Vitasoy had about 700 branded searches, while Kikkoman had 180. Vitasoy made up 54.3% of all soy milk brand searches we track, and Kikkoman accounted for 14%. ## Cite this page Brandwave. "Kikkoman vs Vitasoy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kikkoman-vs-vitasoy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kikkoman-vs-vitasoy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.