--- title: "Kikkoman vs Masterfoods: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kikkoman or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kikkoman-vs-masterfoods" publisher: "Brandwave" --- # Kikkoman vs Masterfoods: Which is more popular by branded search in New Zealand? Which is more popular in search, Kikkoman or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kikkoman and Masterfoods - **Competitive set**: Sauce and condiment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kikkoman Share of Search**: 11.9% - **Masterfoods Share of Search**: 3.2% ## Which is more popular in search, Kikkoman or Masterfoods? - In August 2026, Kikkoman had more branded searches than Masterfoods among sauce and condiment brands in New Zealand. Kikkoman was estimated to have 2.3K branded searches compared to Masterfoods’ 600, and held an 11.9% Share of Search versus Masterfoods’ 3.2%. - Kikkoman was ahead of Masterfoods in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 6.7% to 11.9%, and its estimated monthly branded searches moved from 980 to 2.3K. - Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 520 to 600. ## How did search popularity change for New Zealand sauce and condiment brands in August 2026? - In August 2026, Kikkoman lost estimated Share of Search among sauce and condiment brands in New Zealand, from 14.6% to 11.9%. - In August 2026, Masterfoods lost estimated Share of Search among sauce and condiment brands in New Zealand, from 3.7% to 3.2%. ## Month by month | Month | Kikkoman estimated searches | Kikkoman Share of Search | Kikkoman rank | Masterfoods estimated searches | Masterfoods Share of Search | Masterfoods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 980 | 6.7% | 5 | 520 | 3.5% | 6 | | Nov 2025 | 880 | 6% | 5 | 440 | 3% | 6 | | Dec 2025 | 790 | 5.4% | 5 | 570 | 3.9% | 6 | | Jan 2026 | 1.2K | 8.2% | 5 | 540 | 3.7% | 6 | | Feb 2026 | 1.3K | 9.7% | 5 | 460 | 3.4% | 6 | | Mar 2026 | 1.4K | 4.6% | 5 | 490 | 1.6% | 6 | | Apr 2026 | 1.9K | 11.9% | 5 | 540 | 3.3% | 6 | | May 2026 | 3.5K | 16.7% | 3 | 510 | 2.5% | 6 | | Jun 2026 | 3.9K | 22.3% | 2 | 530 | 3.1% | 6 | | Jul 2026 | 2.3K | 14.6% | 5 | 590 | 3.7% | 6 | | Aug 2026 | 2.3K | 11.9% | 5 | 600 | 3.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kikkoman’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kikkoman**: Measured on the search terms “kikkoman”, “kikkoman com”, “kikkoman cooking sake”, “kikkoman gyoza dipping sauce”, “kikkoman katsu sauce”, “kikkoman less salt soy sauce”, “kikkoman low salt soy sauce”, “kikkoman mayo”, “kikkoman near me”, “kikkoman nz”, “kikkoman sauce”, “kikkoman sauce soy”, “kikkoman sauce teriyaki”, “kikkoman stirfry sauce”, “kikkoman sushi & sashimi soy sauce”, “kikkoman sushi unagi sauce” and “kikkoman thick teriyaki sauce”, summed into one figure. - **Masterfoods**: Measured on the search terms “chicken salt masterfoods”, “masterfoods”, “masterfoods barbecue sauce”, “masterfoods com au”, “masterfoods honey soy garlic”, “masterfoods hot english mustard”, “masterfoods mayo”, “masterfoods mustard”, “masterfoods near me”, “masterfoods nz”, “masterfoods relish”, “masterfoods sauce”, “masterfoods spices” and “masterfoods tomato sauce”, summed into one figure. - [Kikkoman profile](/demand/nz/brands/kikkoman) - [Masterfoods profile](/demand/nz/brands/masterfoods) - [All sauce and condiment brands in New Zealand](/demand/nz/categories/nz-sauce-and-condiment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kikkoman or Masterfoods? In August 2026, Kikkoman had more branded searches than Masterfoods among sauce and condiment brands in New Zealand. Kikkoman was estimated to have 2.3K branded searches compared to Masterfoods’ 600, and held an 11.9% Share of Search versus Masterfoods’ 3.2%. ## Cite this page Brandwave. "Kikkoman vs Masterfoods: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kikkoman-vs-masterfoods This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kikkoman-vs-masterfoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.