--- title: "Kiehl's vs Neutrogena: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kiehl's or Neutrogena? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kiehl-s-vs-neutrogena" publisher: "Brandwave" --- # Kiehl's vs Neutrogena: Which is more popular by branded search in New Zealand? Which is more popular in search, Kiehl's or Neutrogena? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kiehl's and Neutrogena - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kiehl's Share of Search**: 2.7% - **Neutrogena Share of Search**: 7.5% ## Which is more popular in search, Kiehl's or Neutrogena? - In August 2026, Neutrogena had more branded searches than Kiehl's among skincare brands in New Zealand. Neutrogena was estimated to have 15.3K branded searches compared to Kiehl's’ 5.6K, and held a 7.5% Share of Search versus Kiehl's’ 2.7%. - Neutrogena was ahead of Kiehl's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches held steady at 5.6K. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand moved from 8.6% to 7.5%, and its estimated monthly branded searches moved from 12.6K to 15.3K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%. - In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%. ## Month by month | Month | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 3.8% | 10 | 12.6K | 8.6% | 4 | | Nov 2025 | 8.7K | 5.1% | 7 | 14.5K | 8.5% | 4 | | Dec 2025 | 5.6K | 3.6% | 9 | 13.6K | 8.8% | 4 | | Jan 2026 | 3.6K | 2.3% | 12 | 13.5K | 8.6% | 4 | | Feb 2026 | 3K | 2.2% | 11 | 10.9K | 8% | 4 | | Mar 2026 | 4K | 2.6% | 10 | 11.2K | 7.4% | 5 | | Apr 2026 | 3.1K | 1.9% | 11 | 10.9K | 6.8% | 5 | | May 2026 | 4.5K | 2.3% | 11 | 12.1K | 6.3% | 6 | | Jun 2026 | 2.9K | 1.5% | 14 | 13.5K | 6.8% | 5 | | Jul 2026 | 3.6K | 1.7% | 12 | 14K | 6.5% | 5 | | Aug 2026 | 5.6K | 2.7% | 10 | 15.3K | 7.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kiehl's’ and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kiehl's**: Measured on the search terms “kiehls”, “kiehls cleanser”, “kiehls facial cleanser”, “kiehls nz”, “kiehls serum” and “kiehls skincare”, summed into one figure. - **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena body oil”, “neutrogena cleanser”, “neutrogena co nz”, “neutrogena face wash”, “neutrogena facial cleanser”, “neutrogena gel moisturiser”, “neutrogena gel moisturizer”, “neutrogena hand cream”, “neutrogena hand cream concentrated”, “neutrogena hydro boost”, “neutrogena hydro boost gel cream”, “neutrogena moisturizer”, “neutrogena near me”, “neutrogena norwegian formula hand cream”, “neutrogena nz”, “neutrogena online”, “neutrogena retinol”, “neutrogena serum”, “neutrogena skincare”, “neutrogena spf”, “neutrogena sunblock”, “neutrogena sunscreen”, “neutrogena sunscreen cream”, “neutrogena suntan lotion”, “neutrogena t gel”, “neutrogena t gel shampoo” and “neutrogena ultra sheer sunscreen”, summed into one figure. - [Kiehl's profile](/demand/nz/brands/kiehl-s) - [Neutrogena profile](/demand/nz/brands/neutrogena) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kiehl's or Neutrogena? In August 2026, Neutrogena had more branded searches than Kiehl's among skincare brands in New Zealand. Neutrogena was estimated to have 15.3K branded searches compared to Kiehl's’ 5.6K, and held a 7.5% Share of Search versus Kiehl's’ 2.7%. ## Cite this page Brandwave. "Kiehl's vs Neutrogena: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kiehl-s-vs-neutrogena This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kiehl-s-vs-neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.