---
title: "Kiddylicious vs Only Organic: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kiddylicious or Only Organic? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kiddylicious-vs-only-organic"
publisher: "Brandwave"
---

# Kiddylicious vs Only Organic: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kiddylicious or Only Organic? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kiddylicious and Only Organic
- **Competitive set**: Baby food brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kiddylicious Share of Search**: 4.5%
- **Only Organic Share of Search**: 37.8%

## Which is more popular in search, Kiddylicious or Only Organic?

- In August 2026, Only Organic had more branded searches than Kiddylicious among baby food brands in New Zealand. Only Organic was estimated to have 840 branded searches compared to Kiddylicious’ 100, and held a 37.8% Share of Search versus Kiddylicious’ 4.5%.
- Only Organic was ahead of Kiddylicious in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand moved from 1.7% to 4.5%, and its estimated monthly branded searches moved from 40 to 100.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand moved from 22.7% to 37.8%, and its estimated monthly branded searches moved from 540 to 840.

## How did search popularity change for New Zealand baby food brands in August 2026?

- In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.
- In August 2026, Only Organic lost estimated Share of Search among baby food brands in New Zealand, from 39.8% to 37.8%.

## Month by month

| Month | Kiddylicious estimated searches | Kiddylicious Share of Search | Kiddylicious rank | Only Organic estimated searches | Only Organic Share of Search | Only Organic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 1.7% | 5 | 540 | 22.7% | 2 |
| Nov 2025 | 50 | 2.2% | 5 | 510 | 22.2% | 2 |
| Dec 2025 | 40 | 1.8% | 5 | 480 | 21.2% | 2 |
| Jan 2026 | 50 | 2.1% | 5 | 560 | 23.6% | 2 |
| Feb 2026 | 30 | 1.3% | 5 | 700 | 31.4% | 2 |
| Mar 2026 | 50 | 1.8% | 5 | 870 | 31.6% | 2 |
| Apr 2026 | 30 | 1.1% | 5 | 640 | 23.9% | 2 |
| May 2026 | 40 | 1.4% | 5 | 850 | 30.5% | 2 |
| Jun 2026 | 50 | 2.3% | 5 | 740 | 34.1% | 2 |
| Jul 2026 | 50 | 2.7% | 5 | 740 | 39.8% | 1 |
| Aug 2026 | 100 | 4.5% | 5 | 840 | 37.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kiddylicious’ and Only Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kiddylicious**: Measured on the search terms “kiddylicious” and “kiddylicious nz”, summed into one figure.
- **Only Organic**: Measured on the search terms “only organic”, “only organic banana porridge”, “only organic near me”, “only organic new zealand”, “only organic nz”, “only organic pouches” and “onlyorganic”, summed into one figure.

- [Kiddylicious profile](/demand/nz/brands/kiddylicious)
- [Only Organic profile](/demand/nz/brands/only-organic)
- [All baby food brands in New Zealand](/demand/nz/categories/nz-baby-food-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kiddylicious or Only Organic?

In August 2026, Only Organic had more branded searches than Kiddylicious among baby food brands in New Zealand. Only Organic was estimated to have 840 branded searches compared to Kiddylicious’ 100, and held a 37.8% Share of Search versus Kiddylicious’ 4.5%.

## Cite this page

Brandwave. "Kiddylicious vs Only Organic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kiddylicious-vs-only-organic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kiddylicious-vs-only-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.