---
title: "Kiddylicious vs Little Bellies: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kiddylicious or Little Bellies? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kiddylicious-vs-little-bellies"
publisher: "Brandwave"
---

# Kiddylicious vs Little Bellies: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kiddylicious or Little Bellies? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kiddylicious and Little Bellies
- **Competitive set**: Baby food brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kiddylicious Share of Search**: 4.5%
- **Little Bellies Share of Search**: 17.1%

## Which is more popular in search, Kiddylicious or Little Bellies?

- In August 2026, Little Bellies had more branded searches than Kiddylicious among baby food brands in New Zealand. Little Bellies was estimated to have 380 branded searches compared to Kiddylicious’ 100, and held a 17.1% Share of Search versus Kiddylicious’ 4.5%.
- Little Bellies was ahead of Kiddylicious in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiddylicious’ estimated Share of Search among baby food brands in New Zealand moved from 1.7% to 4.5%, and its estimated monthly branded searches moved from 40 to 100.
- Across the 11 months ending August 2026, Little Bellies’ estimated Share of Search among baby food brands in New Zealand moved from 11.3% to 17.1%, and its estimated monthly branded searches moved from 270 to 380.

## How did search popularity change for New Zealand baby food brands in August 2026?

- In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.
- In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.

## Month by month

| Month | Kiddylicious estimated searches | Kiddylicious Share of Search | Kiddylicious rank | Little Bellies estimated searches | Little Bellies Share of Search | Little Bellies rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 1.7% | 5 | 270 | 11.3% | 3 |
| Nov 2025 | 50 | 2.2% | 5 | 260 | 11.3% | 3 |
| Dec 2025 | 40 | 1.8% | 5 | 220 | 9.7% | 3 |
| Jan 2026 | 50 | 2.1% | 5 | 240 | 10.1% | 3 |
| Feb 2026 | 30 | 1.3% | 5 | 250 | 11.2% | 3 |
| Mar 2026 | 50 | 1.8% | 5 | 280 | 10.2% | 3 |
| Apr 2026 | 30 | 1.1% | 5 | 350 | 13.1% | 3 |
| May 2026 | 40 | 1.4% | 5 | 310 | 11.1% | 3 |
| Jun 2026 | 50 | 2.3% | 5 | 330 | 15.2% | 3 |
| Jul 2026 | 50 | 2.7% | 5 | 260 | 14% | 3 |
| Aug 2026 | 100 | 4.5% | 5 | 380 | 17.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kiddylicious’ and Little Bellies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kiddylicious**: Measured on the search terms “kiddylicious” and “kiddylicious nz”, summed into one figure.
- **Little Bellies**: Measured on the search terms “little bellies”, “little bellies near me”, “little bellies nz”, “little bellies pouches”, “little bellies snacks” and “littlebellies”, summed into one figure.

- [Kiddylicious profile](/demand/nz/brands/kiddylicious)
- [Little Bellies profile](/demand/nz/brands/little-bellies)
- [All baby food brands in New Zealand](/demand/nz/categories/nz-baby-food-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kiddylicious or Little Bellies?

In August 2026, Little Bellies had more branded searches than Kiddylicious among baby food brands in New Zealand. Little Bellies was estimated to have 380 branded searches compared to Kiddylicious’ 100, and held a 17.1% Share of Search versus Kiddylicious’ 4.5%.

## Cite this page

Brandwave. "Kiddylicious vs Little Bellies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kiddylicious-vs-little-bellies

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kiddylicious-vs-little-bellies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.