---
title: "Kickstarter vs PledgeMe: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kickstarter or PledgeMe? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kickstarter-vs-pledgeme"
publisher: "Brandwave"
---

# Kickstarter vs PledgeMe: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kickstarter or PledgeMe? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kickstarter and PledgeMe
- **Competitive set**: Crowdfunding platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kickstarter Share of Search**: 5.9%
- **PledgeMe Share of Search**: 1.8%

## Which is more popular in search, Kickstarter or PledgeMe?

- In August 2026, Kickstarter had more branded searches than PledgeMe among crowdfunding platforms in New Zealand. Kickstarter was estimated to have 2.7K branded searches compared to PledgeMe’s 830, and held a 5.9% Share of Search versus PledgeMe’s 1.8%.
- Kickstarter was ahead of PledgeMe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 3.2K to 2.7K.
- Across the 11 months ending August 2026, PledgeMe’s estimated Share of Search among crowdfunding platforms in New Zealand moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 1K to 830.

## How did search popularity change for New Zealand crowdfunding platforms in August 2026?

- In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%.
- In August 2026, PledgeMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 1% to 1.8%.

## Month by month

| Month | Kickstarter estimated searches | Kickstarter Share of Search | Kickstarter rank | PledgeMe estimated searches | PledgeMe Share of Search | PledgeMe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.2K | 6.1% | 4 | 1K | 1.9% | 5 |
| Nov 2025 | 2.6K | 3.4% | 4 | 1.2K | 1.5% | 5 |
| Dec 2025 | 2.1K | 4% | 4 | 560 | 1.1% | 5 |
| Jan 2026 | 2.6K | 4.9% | 4 | 820 | 1.5% | 5 |
| Feb 2026 | 2.7K | 6.4% | 4 | 550 | 1.3% | 5 |
| Mar 2026 | 3.1K | 7% | 4 | 650 | 1.5% | 5 |
| Apr 2026 | 3.1K | 7.2% | 3 | 530 | 1.2% | 5 |
| May 2026 | 3.2K | 6.1% | 4 | 1.2K | 2.2% | 5 |
| Jun 2026 | 3.3K | 7.3% | 4 | 1.2K | 2.6% | 5 |
| Jul 2026 | 2.7K | 4.6% | 4 | 590 | 1% | 5 |
| Aug 2026 | 2.7K | 5.9% | 4 | 830 | 1.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kickstarter’s and PledgeMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kickstarter**: Measured on the search terms “kickstarter”, “kickstarter com”, “kickstarter crowdfunding”, “kickstarter donate”, “kickstarter fundraising”, “kickstarter near me”, “kickstarter nz” and “kickstarter online”, summed into one figure.
- **PledgeMe**: Measured on the search terms “pledgeme”, “pledgeme co nz”, “pledgeme crowdfunding” and “pledgeme nz”, summed into one figure.

- [Kickstarter profile](/demand/nz/brands/kickstarter)
- [PledgeMe profile](/demand/nz/brands/pledgeme)
- [All crowdfunding platforms in New Zealand](/demand/nz/categories/nz-crowdfunding-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kickstarter or PledgeMe?

In August 2026, Kickstarter had more branded searches than PledgeMe among crowdfunding platforms in New Zealand. Kickstarter was estimated to have 2.7K branded searches compared to PledgeMe’s 830, and held a 5.9% Share of Search versus PledgeMe’s 1.8%.

## Cite this page

Brandwave. "Kickstarter vs PledgeMe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kickstarter-vs-pledgeme

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kickstarter-vs-pledgeme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.