--- title: "Kickstarter vs Patreon: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kickstarter or Patreon? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kickstarter-vs-patreon" publisher: "Brandwave" --- # Kickstarter vs Patreon: Which is more popular by branded search in New Zealand? Which is more popular in search, Kickstarter or Patreon? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kickstarter and Patreon - **Competitive set**: Crowdfunding platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kickstarter Share of Search**: 5.9% - **Patreon Share of Search**: 34.9% ## Which is more popular in search, Kickstarter or Patreon? - In August 2026, Patreon had more branded searches than Kickstarter among crowdfunding platforms in New Zealand. Patreon was estimated to have 15.7K branded searches compared to Kickstarter’s 2.7K, and held a 34.9% Share of Search versus Kickstarter’s 5.9%. - Patreon was ahead of Kickstarter in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 3.2K to 2.7K. - Across the 11 months ending August 2026, Patreon’s estimated Share of Search among crowdfunding platforms in New Zealand moved from 29.9% to 34.9%, and its estimated monthly branded searches moved from 15.6K to 15.7K. ## How did search popularity change for New Zealand crowdfunding platforms in August 2026? - In August 2026, Patreon gained estimated Share of Search among crowdfunding platforms in New Zealand, from 26.5% to 34.9%. - In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%. ## Month by month | Month | Kickstarter estimated searches | Kickstarter Share of Search | Kickstarter rank | Patreon estimated searches | Patreon Share of Search | Patreon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 6.1% | 4 | 15.6K | 29.9% | 2 | | Nov 2025 | 2.6K | 3.4% | 4 | 15.7K | 20.1% | 2 | | Dec 2025 | 2.1K | 4% | 4 | 15.7K | 30% | 2 | | Jan 2026 | 2.6K | 4.9% | 4 | 19K | 35.4% | 2 | | Feb 2026 | 2.7K | 6.4% | 4 | 15.5K | 37.3% | 2 | | Mar 2026 | 3.1K | 7% | 4 | 15.7K | 35.3% | 2 | | Apr 2026 | 3.1K | 7.2% | 3 | 15.7K | 36.2% | 2 | | May 2026 | 3.2K | 6.1% | 4 | 15.6K | 30.2% | 2 | | Jun 2026 | 3.3K | 7.3% | 4 | 19K | 42.1% | 1 | | Jul 2026 | 2.7K | 4.6% | 4 | 15.6K | 26.5% | 2 | | Aug 2026 | 2.7K | 5.9% | 4 | 15.7K | 34.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kickstarter’s and Patreon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kickstarter**: Measured on the search terms “kickstarter”, “kickstarter com”, “kickstarter crowdfunding”, “kickstarter donate”, “kickstarter fundraising”, “kickstarter near me”, “kickstarter nz” and “kickstarter online”, summed into one figure. - **Patreon**: Measured on the search terms “cold ones patreon”, “dross patreon”, “kemono patreon”, “patreon”, “patreon app”, “patreon com”, “patreon crowdfunding”, “patreon donate”, “patreon fundraising”, “patreon membership”, “patreon near me”, “patreon nz”, “patreon online”, “patreon sims4”, “patreon tips”, “patreon view” and “sims4 cc patreon”, summed into one figure. - [Kickstarter profile](/demand/nz/brands/kickstarter) - [Patreon profile](/demand/nz/brands/patreon) - [All crowdfunding platforms in New Zealand](/demand/nz/categories/nz-crowdfunding-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kickstarter or Patreon? In August 2026, Patreon had more branded searches than Kickstarter among crowdfunding platforms in New Zealand. Patreon was estimated to have 15.7K branded searches compared to Kickstarter’s 2.7K, and held a 34.9% Share of Search versus Kickstarter’s 5.9%. ## Cite this page Brandwave. "Kickstarter vs Patreon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kickstarter-vs-patreon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kickstarter-vs-patreon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.