---
title: "KGM vs Lotus: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, KGM or Lotus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kgm-vs-lotus"
publisher: "Brandwave"
---

# KGM vs Lotus: Which is more popular by branded search in New Zealand?

Which is more popular in search, KGM or Lotus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KGM and Lotus
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **KGM Share of Search**: 0.3%
- **Lotus Share of Search**: 0.27%

## Which is more popular in search, KGM or Lotus?

- In August 2026, KGM and Lotus were level on Share of Search among car brands in New Zealand, with an estimated 3.8K versus 3.4K branded searches, at 0.3% and 0.27% estimated Share of Search.
- KGM was ahead of Lotus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KGM’s estimated Share of Search among car brands in New Zealand moved from 0.4% to 0.3%, and its estimated monthly branded searches moved from 5K to 3.8K.
- Across the 11 months ending August 2026, Lotus’ estimated Share of Search among car brands in New Zealand moved from 0.26% to 0.27%, and its estimated monthly branded searches moved from 3.2K to 3.4K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Lotus rose from 60th to 58th among car brands in New Zealand.
- In August 2026, KGM fell from 55th to 56th among car brands in New Zealand.

## Month by month

| Month | KGM estimated searches | KGM Share of Search | KGM rank | Lotus estimated searches | Lotus Share of Search | Lotus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5K | 0.4% | 49 | 3.2K | 0.26% | 58 |
| Nov 2025 | 4.4K | 0.37% | 53 | 3.5K | 0.3% | 55 |
| Dec 2025 | 4.4K | 0.4% | 52 | 3.1K | 0.28% | 58 |
| Jan 2026 | 5K | 0.38% | 50 | 3.5K | 0.27% | 58 |
| Feb 2026 | 4.4K | 0.37% | 55 | 2.9K | 0.24% | 62 |
| Mar 2026 | 4.3K | 0.29% | 55 | 3K | 0.21% | 63 |
| Apr 2026 | 3.6K | 0.28% | 56 | 3.1K | 0.23% | 61 |
| May 2026 | 3.8K | 0.29% | 58 | 3.7K | 0.28% | 59 |
| Jun 2026 | 4.2K | 0.36% | 54 | 3.1K | 0.26% | 60 |
| Jul 2026 | 4.2K | 0.36% | 55 | 2.9K | 0.24% | 60 |
| Aug 2026 | 3.8K | 0.3% | 56 | 3.4K | 0.27% | 58 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KGM’s and Lotus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KGM**: Measured on the search terms “kgm”, “kgm nz”, “ssangyong”, “ssangyong cars”, “ssangyong korando”, “ssangyong musso”, “ssangyong nz” and “ssangyong rexton”, summed into one figure.
- **Lotus**: Measured on the search terms “lotus car”, “lotus cars”, “lotus eletre”, “lotus elise”, “lotus emira”, “lotus evija”, “lotus new zealand” and “lotus nz”, summed into one figure.

- [KGM profile](/demand/nz/brands/kgm)
- [Lotus profile](/demand/nz/brands/lotus)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KGM or Lotus?

In August 2026, KGM and Lotus were level on Share of Search among car brands in New Zealand, with an estimated 3.8K versus 3.4K branded searches, at 0.3% and 0.27% estimated Share of Search.

## Cite this page

Brandwave. "KGM vs Lotus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kgm-vs-lotus

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kgm-vs-lotus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.