--- title: "KFC vs Texas Chicken: Which is searched more in New Zealand?" description: "Is KFC or Texas Chicken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kfc-vs-texas-chicken" publisher: "Brandwave" --- # KFC vs Texas Chicken: Which is searched more in New Zealand? Is KFC or Texas Chicken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KFC and Texas Chicken - **Competitive set**: Fried chicken chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **KFC Share of Search**: 72.3% - **Texas Chicken Share of Search**: 2.5% ## Is KFC or Texas Chicken more popular in search? - In September 2026, KFC had more branded searches than Texas Chicken among fried chicken chains in New Zealand. KFC had about 189,000 branded searches, while Texas Chicken had 6,600. KFC made up 72.3% of all fried chicken chain searches we track, and Texas Chicken accounted for 2.5%. - KFC was ahead of Texas Chicken in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KFC’s share of searches among fried chicken chains in New Zealand moved from 77.7% to 72.3%, and its estimated monthly branded searches moved from 317K to 189K. - Across the 12 months ending September 2026, Texas Chicken’s share of searches among fried chicken chains in New Zealand moved from 2% to 2.5%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top fried chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions, KFC appeared in all three answers. Texas Chicken was mentioned in two out of three: in two of the three ChatGPT answers. KFC was listed before Texas Chicken in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | KFC | 1st | 3 of 3 | 3 of 3 | | Popeyes | 2nd | 3 of 3 | 3 of 3 | | Texas Chicken | 3rd | 2 of 3 | 2 of 3 | | Nando's | Not ranked | 0 of 3 | 0 of 3 | | Lord of the Fries | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fried chicken chains - Asked ChatGPT "Which fried chicken chain should I shop at in New Zealand?": 1. KFC, 2. Popeyes, 3. Texas Chicken - Asked ChatGPT "What are the best fried chicken chains in New Zealand?": 1. KFC, 2. Popeyes, 3. Texas Chicken - Asked ChatGPT "What's the best fried chicken chain in New Zealand for a quick dinner?": 1. KFC, 2. Popeyes Not named in any answer: Nando's and Lord of the Fries. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand fried chicken chains in September 2026? - In September 2026, KFC gained share of searches among fried chicken chains in New Zealand, from 70.5% to 72.3%. - Estimated monthly branded searches for Texas Chicken in New Zealand fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | KFC estimated searches | KFC Share of Search | KFC rank | Texas Chicken estimated searches | Texas Chicken Share of Search | Texas Chicken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 317K | 77.7% | 1 | 8.1K | 2% | 4 | | Nov 2025 | 261K | 74.6% | 1 | 8.1K | 2.3% | 4 | | Dec 2025 | 272K | 74.8% | 1 | 9.9K | 2.7% | 4 | | Jan 2026 | 191K | 67.6% | 1 | 9.9K | 3.5% | 4 | | Feb 2026 | 187K | 71% | 1 | 8.1K | 3.1% | 4 | | Mar 2026 | 192K | 70.7% | 1 | 8.1K | 3% | 4 | | Apr 2026 | 192K | 70.6% | 1 | 8.1K | 3% | 4 | | May 2026 | 194K | 69.7% | 1 | 8.1K | 2.9% | 4 | | Jun 2026 | 192K | 71.9% | 1 | 6.6K | 2.5% | 4 | | Jul 2026 | 194K | 70.2% | 1 | 9.9K | 3.6% | 4 | | Aug 2026 | 190K | 70.5% | 1 | 8.1K | 3% | 4 | | Sep 2026 | 189K | 72.3% | 1 | 6.6K | 2.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KFC’s and Texas Chicken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KFC**: Measured on the search terms “kfc”, “kfc bombay”, “kfc botany”, “kfc bucket”, “kfc c”, “kfc chicken”, “kfc eastgate”, “kfc henderson”, “kfc lynfield”, “kfc pakuranga”, “kfc panmure”, “kfc richmond”, “kfc snack box”, “kfc sylvia park” and “kfc trading hours”, summed into one figure. - **Texas Chicken**: Measured on the search term “texas chicken”. - [KFC profile](/demand/nz/brands/kfc) - [Texas Chicken profile](/demand/nz/brands/texas-chicken) - [All fried chicken chains in New Zealand](/demand/nz/categories/nz-fried-chicken-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KFC or Texas Chicken more popular in search? In September 2026, KFC had more branded searches than Texas Chicken among fried chicken chains in New Zealand. KFC had about 189,000 branded searches, while Texas Chicken had 6,600. KFC made up 72.3% of all fried chicken chain searches we track, and Texas Chicken accounted for 2.5%. ## Cite this page Brandwave. "KFC vs Texas Chicken: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kfc-vs-texas-chicken This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kfc-vs-texas-chicken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.