--- title: "KFC vs Subway: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KFC or Subway? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kfc-vs-subway" publisher: "Brandwave" --- # KFC vs Subway: Which is more popular by branded search in New Zealand? Which is more popular in search, KFC or Subway? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KFC and Subway - **Competitive set**: Fast food chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **KFC Share of Search**: 28.5% - **Subway Share of Search**: 4.9% ## Which is more popular in search, KFC or Subway? - In August 2026, KFC had more branded searches than Subway among fast food chains in New Zealand. KFC was estimated to have 301K branded searches compared to Subway’s 51.3K, and held a 28.5% Share of Search versus Subway’s 4.9%. - KFC was ahead of Subway in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KFC’s estimated Share of Search among fast food chains in New Zealand moved from 34% to 28.5%, and its estimated monthly branded searches moved from 458K to 301K. - Across the 11 months ending August 2026, Subway’s estimated Share of Search among fast food chains in New Zealand moved from 3.8% to 4.9%, and its estimated monthly branded searches moved from 50.9K to 51.3K. ## How did search popularity change for New Zealand fast food chains in August 2026? - In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%. ## Month by month | Month | KFC estimated searches | KFC Share of Search | KFC rank | Subway estimated searches | Subway Share of Search | Subway rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 458K | 34% | 1 | 50.9K | 3.8% | 7 | | Nov 2025 | 375K | 31% | 1 | 50.7K | 4.2% | 6 | | Dec 2025 | 396K | 28.2% | 2 | 58.9K | 4.2% | 5 | | Jan 2026 | 302K | 23.8% | 2 | 60.5K | 4.8% | 5 | | Feb 2026 | 297K | 25.8% | 2 | 49.7K | 4.3% | 5 | | Mar 2026 | 303K | 25.2% | 2 | 60.8K | 5.1% | 5 | | Apr 2026 | 303K | 25.5% | 2 | 59.6K | 5% | 5 | | May 2026 | 317K | 27.4% | 1 | 50.9K | 4.4% | 5 | | Jun 2026 | 313K | 28.8% | 1 | 50.9K | 4.7% | 5 | | Jul 2026 | 314K | 29.1% | 1 | 50.1K | 4.6% | 5 | | Aug 2026 | 301K | 28.5% | 1 | 51.3K | 4.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KFC’s and Subway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KFC**: Measured on the search terms “kfc”, “kfc bombay”, “kfc botany”, “kfc bucket”, “kfc c”, “kfc chicken”, “kfc co nz”, “kfc deals”, “kfc deals with prices”, “kfc delivery”, “kfc eastgate”, “kfc henderson”, “kfc lynfield”, “kfc menu”, “kfc near me”, “kfc nz”, “kfc online”, “kfc pakuranga”, “kfc panmure”, “kfc richmond”, “kfc snack box”, “kfc sylvia park” and “kfc trading hours”, summed into one figure. - **Subway**: Measured on the search terms “best subway sandwich”, “subway catering menu”, “subway delivery”, “subway menu”, “subway menu cost”, “subway menu nutrition”, “subway morning menu”, “subway near me”, “subway nz”, “subway sandwich”, “subway sandwich platter” and “subway sandwich trays cost”, summed into one figure. - [KFC profile](/demand/nz/brands/kfc) - [Subway profile](/demand/nz/brands/subway) - [All fast food chains in New Zealand](/demand/nz/categories/nz-fast-food-chains): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KFC or Subway? In August 2026, KFC had more branded searches than Subway among fast food chains in New Zealand. KFC was estimated to have 301K branded searches compared to Subway’s 51.3K, and held a 28.5% Share of Search versus Subway’s 4.9%. ## Cite this page Brandwave. "KFC vs Subway: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kfc-vs-subway This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kfc-vs-subway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.