--- title: "KFC vs Lord of the Fries: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KFC or Lord of the Fries? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kfc-vs-lord-of-the-fries" publisher: "Brandwave" --- # KFC vs Lord of the Fries: Which is more popular by branded search in New Zealand? Which is more popular in search, KFC or Lord of the Fries? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KFC and Lord of the Fries - **Competitive set**: Fried chicken chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **KFC Share of Search**: 81% - **Lord of the Fries Share of Search**: 0.12% ## Which is more popular in search, KFC or Lord of the Fries? - In August 2026, KFC had more branded searches than Lord of the Fries among fried chicken chains in New Zealand. KFC was estimated to have 301K branded searches compared to Lord of the Fries’ 430, and held an 81% Share of Search versus Lord of the Fries’ 0.12%. - KFC was ahead of Lord of the Fries in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KFC’s estimated Share of Search among fried chicken chains in New Zealand moved from 85.7% to 81%, and its estimated monthly branded searches moved from 458K to 301K. - Across the 11 months ending August 2026, Lord of the Fries’ estimated Share of Search among fried chicken chains in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 580 to 430. ## How did search popularity change for New Zealand fried chicken chains in August 2026? - Estimated monthly branded searches for KFC in New Zealand fell 34.2% over 11 measured months, from 458K to 301K in August 2026. - Estimated monthly branded searches for Lord of the Fries in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026. ## Month by month | Month | KFC estimated searches | KFC Share of Search | KFC rank | Lord of the Fries estimated searches | Lord of the Fries Share of Search | Lord of the Fries rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 458K | 85.7% | 1 | 580 | 0.11% | 4 | | Nov 2025 | 375K | 83.7% | 1 | 560 | 0.13% | 4 | | Dec 2025 | 396K | 83.6% | 1 | 700 | 0.15% | 4 | | Jan 2026 | 302K | 80% | 1 | 590 | 0.16% | 4 | | Feb 2026 | 297K | 82.1% | 1 | 730 | 0.2% | 4 | | Mar 2026 | 303K | 81.4% | 1 | 640 | 0.17% | 4 | | Apr 2026 | 303K | 80.5% | 1 | 530 | 0.14% | 4 | | May 2026 | 317K | 80.7% | 1 | 530 | 0.13% | 4 | | Jun 2026 | 313K | 81.4% | 1 | 440 | 0.11% | 4 | | Jul 2026 | 314K | 81.4% | 1 | 420 | 0.11% | 4 | | Aug 2026 | 301K | 81% | 1 | 430 | 0.12% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KFC’s and Lord of the Fries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KFC**: Measured on the search terms “kfc”, “kfc bombay”, “kfc botany”, “kfc bucket”, “kfc c”, “kfc chicken”, “kfc co nz”, “kfc deals”, “kfc deals with prices”, “kfc delivery”, “kfc eastgate”, “kfc henderson”, “kfc lynfield”, “kfc menu”, “kfc near me”, “kfc nz”, “kfc online”, “kfc pakuranga”, “kfc panmure”, “kfc richmond”, “kfc snack box”, “kfc sylvia park” and “kfc trading hours”, summed into one figure. - **Lord of the Fries**: Measured on the search terms “lord of the fries”, “lord of the fries menu”, “lord of the fries near me”, “lord of the fries nz”, “lordofthefries”, “lordofthefries menu” and “lordofthefries nz”, summed into one figure. - [KFC profile](/demand/nz/brands/kfc) - [Lord of the Fries profile](/demand/nz/brands/lord-of-the-fries) - [All fried chicken chains in New Zealand](/demand/nz/categories/nz-fried-chicken-chains): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KFC or Lord of the Fries? In August 2026, KFC had more branded searches than Lord of the Fries among fried chicken chains in New Zealand. KFC was estimated to have 301K branded searches compared to Lord of the Fries’ 430, and held an 81% Share of Search versus Lord of the Fries’ 0.12%. ## Cite this page Brandwave. "KFC vs Lord of the Fries: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kfc-vs-lord-of-the-fries This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kfc-vs-lord-of-the-fries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.