--- title: "Keychron vs SteelSeries: Which is searched more in New Zealand?" description: "Is Keychron or SteelSeries more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gaming peripheral brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/keychron-vs-steelseries" publisher: "Brandwave" --- # Keychron vs SteelSeries: Which is searched more in New Zealand? Is Keychron or SteelSeries more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gaming peripheral brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Keychron and SteelSeries - **Competitive set**: Gaming peripheral brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Keychron Share of Search**: 5.6% - **SteelSeries Share of Search**: 9.1% ## Is Keychron or SteelSeries more popular in search? - In September 2026, SteelSeries had more branded searches than Keychron among gaming peripheral brands in New Zealand. SteelSeries had about 2,630 branded searches, while Keychron had 1,600. SteelSeries made up 9.1% of all gaming peripheral brand searches we track, and Keychron accounted for 5.6%. - SteelSeries was ahead of Keychron in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in New Zealand moved from 6.6% to 5.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, SteelSeries’ share of searches among gaming peripheral brands in New Zealand moved from 9.6% to 9.1%, and its estimated monthly branded searches moved from 2.8K to 2.6K. ## Top gaming peripheral brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SteelSeries was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Keychron was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SteelSeries was listed before Keychron in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Logitech | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Razer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HyperX | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SteelSeries | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Turtle Beach | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Keychron | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Corsair | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gaming peripheral brands - Asked ChatGPT "Which gaming peripheral brand should I buy in New Zealand?": 1. Logitech, 2. Razer, 3. HyperX, 4. SteelSeries, 5. Keychron - Asked ChatGPT "What are the best gaming peripheral brands in New Zealand?": 1. Logitech, 2. Razer, 3. SteelSeries, 4. HyperX, 5. Corsair, 6. Keychron - Asked ChatGPT "What's the best gaming peripheral brand in New Zealand for a gaming setup?": 1. Logitech, 2. Razer, 3. SteelSeries, 4. HyperX - Searched Google, AI Overview "gaming headset nz": 1. Turtle Beach, 2. Razer, 3. HyperX, 4. Logitech - Searched Google, AI Overview "best gaming mouse nz": 1. Logitech Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gaming peripheral brands in September 2026? - In September 2026, HyperX overtook SteelSeries to rank 3rd among gaming peripheral brands in New Zealand, with 9.3% of the searches. - In September 2026, Keychron lost share of searches among gaming peripheral brands in New Zealand, from 6.5% to 5.6%. - In September 2026, SteelSeries lost share of searches among gaming peripheral brands in New Zealand, from 9.7% to 9.1%. ## Month by month | Month | Keychron estimated searches | Keychron Share of Search | Keychron rank | SteelSeries estimated searches | SteelSeries Share of Search | SteelSeries rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 6.6% | 6 | 2.8K | 9.6% | 3 | | Nov 2025 | 1.9K | 6.2% | 7 | 3K | 9.7% | 3 | | Dec 2025 | 1.6K | 4.8% | 7 | 3.5K | 10.3% | 3 | | Jan 2026 | 1.6K | 4.8% | 7 | 3.6K | 10.7% | 3 | | Feb 2026 | 1.3K | 5.1% | 7 | 2.5K | 9.9% | 3 | | Mar 2026 | 1.6K | 6% | 6 | 2.3K | 8.7% | 3 | | Apr 2026 | 1.9K | 6.7% | 6 | 2.6K | 9.1% | 3 | | May 2026 | 1.6K | 5.6% | 7 | 2.7K | 9.5% | 3 | | Jun 2026 | 1.6K | 5.5% | 7 | 3.4K | 11.5% | 3 | | Jul 2026 | 1.9K | 6.7% | 7 | 3K | 10.8% | 3 | | Aug 2026 | 1.9K | 6.5% | 7 | 2.8K | 9.7% | 3 | | Sep 2026 | 1.6K | 5.6% | 7 | 2.6K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Keychron’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Keychron**: Measured on the search term “keychron”. - **SteelSeries**: Measured on the search terms “steelseries”, “steelseries 7”, “steelseries apex pro”, “steelseries arctis”, “steelseries arctis nova”, “steelseries arctis pro”, “steelseries gaming”, “steelseries headset”, “steelseries keyboard”, “steelseries mouse”, “steelseries mousepad”, “steelseries qck”, “steelseries qck heavy” and “steelseries qck mousepad”, summed into one figure. - [Keychron profile](/demand/nz/brands/keychron) - [SteelSeries profile](/demand/nz/brands/steelseries) - [All gaming peripheral brands in New Zealand](/demand/nz/categories/nz-gaming-peripheral-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Keychron or SteelSeries more popular in search? In September 2026, SteelSeries had more branded searches than Keychron among gaming peripheral brands in New Zealand. SteelSeries had about 2,630 branded searches, while Keychron had 1,600. SteelSeries made up 9.1% of all gaming peripheral brand searches we track, and Keychron accounted for 5.6%. ## Cite this page Brandwave. "Keychron vs SteelSeries: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/keychron-vs-steelseries This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/keychron-vs-steelseries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.