--- title: "Key Skills Recruitment vs McLaren Recruitment: Which is searched more in New Zealand?" description: "Is Key Skills Recruitment or McLaren Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/key-skills-recruitment-vs-mclaren-recruitment" publisher: "Brandwave" --- # Key Skills Recruitment vs McLaren Recruitment: Which is searched more in New Zealand? Is Key Skills Recruitment or McLaren Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Key Skills Recruitment and McLaren Recruitment - **Competitive set**: Wellington recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Key Skills Recruitment Share of Search**: 3.9% - **McLaren Recruitment Share of Search**: 7.2% ## Is Key Skills Recruitment or McLaren Recruitment more popular in search? - In September 2026, McLaren Recruitment had more branded searches than Key Skills Recruitment among Wellington recruitment agencies in New Zealand. McLaren Recruitment had about 110 branded searches, while Key Skills Recruitment had 60. McLaren Recruitment made up 7.2% of all Wellington recruitment agency searches we track, and Key Skills Recruitment accounted for 3.9%. - McLaren Recruitment was ahead of Key Skills Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Key Skills Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 4.3% to 3.9%, and its estimated monthly branded searches moved from 70 to 60. - Across the 12 months ending September 2026, McLaren Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 6.7% to 7.2%, and its estimated monthly branded searches held steady at 110. ## Top Wellington recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Key Skills Recruitment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. McLaren Recruitment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Key Skills Recruitment and McLaren Recruitment were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beyond Recruitment | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Robert Walters | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Archway Recruitment | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hays | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Trade Assist | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | McLaren Recruitment | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Key Skills Recruitment | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Madison Recruitment | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Alpha Recruitment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Wellington, New Zealand?": 1. Beyond Recruitment, 2. Archway Recruitment, 3. Robert Walters - Asked ChatGPT "What are the best recruitment agencies in Wellington, New Zealand?": 1. Beyond Recruitment, 2. Archway Recruitment, 3. Robert Walters, 4. Trade Assist, 5. McLaren Recruitment, 6. Madison Recruitment, 7. Key Skills Recruitment - Asked ChatGPT "What's the best recruitment agency in Wellington, New Zealand for a new employee?": 1. Beyond Recruitment, 2. Hays, 3. Robert Walters, 4. Trade Assist, 5. Key Skills Recruitment - Searched Google, AI Overview "wellington recruitment agency": named none of the brands we track - Searched Google, AI Overview "job agency wellington": 1. Robert Walters, 2. Beyond Recruitment, 3. Hays Not named in any answer: Alpha Recruitment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington recruitment agencies in September 2026? - In September 2026, Hays overtook McLaren Recruitment to rank 5th among Wellington recruitment agencies in New Zealand, with 9.2% of the searches. - In September 2026, Alpha Recruitment overtook Key Skills Recruitment to rank 8th among Wellington recruitment agencies in New Zealand, with 3.9% of the searches. - In September 2026, McLaren Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 9.4% to 7.2%. - In September 2026, Key Skills Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 5% to 3.9%. ## Month by month | Month | Key Skills Recruitment estimated searches | Key Skills Recruitment Share of Search | Key Skills Recruitment rank | McLaren Recruitment estimated searches | McLaren Recruitment Share of Search | McLaren Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 4.3% | 7 | 110 | 6.7% | 6 | | Nov 2025 | 60 | 4.1% | 8 | 90 | 6.2% | 6 | | Dec 2025 | 30 | 2.9% | 9 | 70 | 6.9% | 6 | | Jan 2026 | 50 | 3.5% | 8 | 140 | 9.9% | 6 | | Feb 2026 | 50 | 3% | 9 | 140 | 8.4% | 6 | | Mar 2026 | 80 | 4% | 9 | 170 | 8.6% | 6 | | Apr 2026 | 80 | 5.3% | 7 | 120 | 7.9% | 6 | | May 2026 | 60 | 3.3% | 8 | 150 | 8.2% | 6 | | Jun 2026 | 90 | 5.3% | 7 | 110 | 6.5% | 6 | | Jul 2026 | 80 | 4.5% | 7 | 150 | 8.5% | 5 | | Aug 2026 | 80 | 5% | 8 | 150 | 9.4% | 5 | | Sep 2026 | 60 | 3.9% | 9 | 110 | 7.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Key Skills Recruitment’s and McLaren Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Key Skills Recruitment**: Measured on the search terms “key skills recruitment” and “key skills recruitment wellington”, summed into one figure. - **McLaren Recruitment**: Measured on the search terms “mclaren recruitment” and “mclaren recruitment agency”, summed into one figure. - [Key Skills Recruitment profile](/demand/nz/brands/key-skills-recruitment) - [McLaren Recruitment profile](/demand/nz/brands/mclaren-recruitment) - [All Wellington recruitment agencies in New Zealand](/demand/nz/locations/wellington/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Key Skills Recruitment or McLaren Recruitment more popular in search? In September 2026, McLaren Recruitment had more branded searches than Key Skills Recruitment among Wellington recruitment agencies in New Zealand. McLaren Recruitment had about 110 branded searches, while Key Skills Recruitment had 60. McLaren Recruitment made up 7.2% of all Wellington recruitment agency searches we track, and Key Skills Recruitment accounted for 3.9%. ## Cite this page Brandwave. "Key Skills Recruitment vs McLaren Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/key-skills-recruitment-vs-mclaren-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/key-skills-recruitment-vs-mclaren-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.