--- title: "Key Mortgages vs Zest Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Key Mortgages or Zest Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/key-mortgages-vs-zest-brokers" publisher: "Brandwave" --- # Key Mortgages vs Zest Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, Key Mortgages or Zest Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Key Mortgages and Zest Brokers - **Competitive set**: Whangarei mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Key Mortgages Share of Search**: 2.3% - **Zest Brokers Share of Search**: 7.5% ## Which is more popular in search, Key Mortgages or Zest Brokers? - In August 2026, Zest Brokers had more branded searches than Key Mortgages among whangarei mortgage advisers in New Zealand. Zest Brokers was estimated to have 530 branded searches compared to Key Mortgages’ 160, and held a 7.5% Share of Search versus Key Mortgages’ 2.3%. - The lead changed hands 2 times in the 11 months ending August 2026: Key Mortgages took it in December 2025, Zest Brokers took it in January 2026. - Across the 11 months ending August 2026, Key Mortgages’ estimated Share of Search among whangarei mortgage advisers in New Zealand moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 130 to 160. - Across the 11 months ending August 2026, Zest Brokers’ estimated Share of Search among whangarei mortgage advisers in New Zealand moved from 3.8% to 7.5%, and its estimated monthly branded searches moved from 290 to 530. ## How did search popularity change for New Zealand whangarei mortgage advisers in August 2026? - In August 2026, Zest Brokers gained estimated Share of Search among whangarei mortgage advisers in New Zealand, from 5.3% to 7.5%. - Estimated monthly branded searches for Key Mortgages in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026. ## Month by month | Month | Key Mortgages estimated searches | Key Mortgages Share of Search | Key Mortgages rank | Zest Brokers estimated searches | Zest Brokers Share of Search | Zest Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 1.7% | 3 | 290 | 3.8% | 2 | | Nov 2025 | 180 | 2.4% | 3 | 260 | 3.4% | 2 | | Dec 2025 | 210 | 3.7% | 2 | 200 | 3.5% | 3 | | Jan 2026 | 120 | 1.7% | 3 | 180 | 2.6% | 2 | | Feb 2026 | 140 | 1.9% | 3 | 220 | 2.9% | 2 | | Mar 2026 | 210 | 2.8% | 3 | 250 | 3.3% | 2 | | Apr 2026 | 160 | 2.6% | 3 | 230 | 3.8% | 2 | | May 2026 | 200 | 2.8% | 3 | 320 | 4.5% | 2 | | Jun 2026 | 190 | 3% | 3 | 440 | 7.1% | 2 | | Jul 2026 | 160 | 2.3% | 3 | 370 | 5.3% | 2 | | Aug 2026 | 160 | 2.3% | 3 | 530 | 7.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Key Mortgages’ and Zest Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Key Mortgages**: Measured on the search terms “key mortgages” and “key mortgages whangarei”, summed into one figure. - **Zest Brokers**: Measured on the search terms “zest brokers”, “zest brokers taupo” and “zest brokers whangarei”, summed into one figure. - [Key Mortgages profile](/demand/nz/brands/key-mortgages) - [Zest Brokers profile](/demand/nz/brands/zest-brokers) - [All whangarei mortgage advisers in New Zealand](/demand/nz/categories/nz-whangarei-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Key Mortgages or Zest Brokers? In August 2026, Zest Brokers had more branded searches than Key Mortgages among whangarei mortgage advisers in New Zealand. Zest Brokers was estimated to have 530 branded searches compared to Key Mortgages’ 160, and held a 7.5% Share of Search versus Key Mortgages’ 2.3%. ## Cite this page Brandwave. "Key Mortgages vs Zest Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/key-mortgages-vs-zest-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/key-mortgages-vs-zest-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.