--- title: "Key Industries vs Nufarm: Which is searched more in New Zealand?" description: "Is Key Industries or Nufarm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/key-industries-vs-nufarm" publisher: "Brandwave" --- # Key Industries vs Nufarm: Which is searched more in New Zealand? Is Key Industries or Nufarm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Key Industries and Nufarm - **Competitive set**: Crop protection brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Key Industries Share of Search**: 41.7% - **Nufarm Share of Search**: 7% ## Is Key Industries or Nufarm more popular in search? - In September 2026, Key Industries had more branded searches than Nufarm among crop protection brands in New Zealand. Key Industries had about 480 branded searches, while Nufarm had 80. Key Industries made up 41.7% of all crop protection brand searches we track, and Nufarm accounted for 7%. - Key Industries was ahead of Nufarm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Key Industries’ share of searches among crop protection brands in New Zealand moved from 39.7% to 41.7%, and its estimated monthly branded searches held steady at 480. - Across the 12 months ending September 2026, Nufarm’s share of searches among crop protection brands in New Zealand moved from 7.4% to 7%, and its estimated monthly branded searches moved from 90 to 80. ## Top crop protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nufarm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Key Industries did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bayer Crop Science | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Syngenta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BASF Agricultural Solutions | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nufarm | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Corteva Agriscience | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | FMC | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | UPL | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Key Industries | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crop protection brands - Asked ChatGPT "Which crop protection brand should I buy in New Zealand?": 1. Nufarm, 2. Bayer Crop Science, 3. Syngenta, 4. Adama - Asked ChatGPT "What are the best crop protection brands in New Zealand?": 1. Syngenta, 2. Bayer Crop Science, 3. BASF Agricultural Solutions, 4. Nufarm, 5. Adama, 6. Corteva Agriscience, 7. FMC, 8. UPL - Asked ChatGPT "What's the best crop protection brand in New Zealand for a farm?": 1. Bayer Crop Science, 2. Syngenta, 3. BASF Agricultural Solutions, 4. Nufarm - Searched Google, AI Overview "crop protection products": 1. Syngenta, 2. Adama - Searched Google, AI Overview "crop protection brands nz": 1. BASF Agricultural Solutions, 2. Corteva Agriscience, 3. Adama Not named in any answer: Key Industries. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand crop protection brands in September 2026? - In September 2026, Key Industries gained share of searches among crop protection brands in New Zealand, from 36.8% to 41.7%. - In September 2026, Nufarm lost share of searches among crop protection brands in New Zealand, from 8.5% to 7%. ## Month by month | Month | Key Industries estimated searches | Key Industries Share of Search | Key Industries rank | Nufarm estimated searches | Nufarm Share of Search | Nufarm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 39.7% | 1 | 90 | 7.4% | 4 | | Nov 2025 | 590 | 43.7% | 1 | 130 | 9.6% | 4 | | Dec 2025 | 480 | 44.9% | 1 | 80 | 7.5% | 4 | | Jan 2026 | 390 | 38.2% | 1 | 100 | 9.8% | 4 | | Feb 2026 | 480 | 43.6% | 1 | 70 | 6.4% | 4 | | Mar 2026 | 590 | 46.1% | 1 | 90 | 7% | 4 | | Apr 2026 | 480 | 40.7% | 1 | 70 | 5.9% | 4 | | May 2026 | 480 | 37.8% | 1 | 70 | 5.5% | 4 | | Jun 2026 | 480 | 46.2% | 1 | 50 | 4.8% | 5 | | Jul 2026 | 390 | 37.1% | 1 | 70 | 6.7% | 4 | | Aug 2026 | 390 | 36.8% | 1 | 90 | 8.5% | 4 | | Sep 2026 | 480 | 41.7% | 1 | 80 | 7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Key Industries’ and Nufarm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Key Industries**: Measured on the search term “key industries”. - **Nufarm**: Measured on the search terms “kamba nufarm”, “nufarm associate herbicide”, “nufarm dicamba”, “nufarm glyphosate”, “nufarm glyphosate 450”, “nufarm herbicide”, “nufarm roundup”, “nufarm weed killer”, “nufarm weedmaster” and “nufarm weedmaster duo”, summed into one figure. - [Key Industries profile](/demand/nz/brands/key-industries) - [Nufarm profile](/demand/nz/brands/nufarm) - [All crop protection brands in New Zealand](/demand/nz/categories/nz-crop-protection-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Key Industries or Nufarm more popular in search? In September 2026, Key Industries had more branded searches than Nufarm among crop protection brands in New Zealand. Key Industries had about 480 branded searches, while Nufarm had 80. Key Industries made up 41.7% of all crop protection brand searches we track, and Nufarm accounted for 7%. ## Cite this page Brandwave. "Key Industries vs Nufarm: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/key-industries-vs-nufarm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/key-industries-vs-nufarm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.