--- title: "Kewpie vs Tuimato: Which is searched more in New Zealand?" description: "Is Kewpie or Tuimato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kewpie-vs-tuimato" publisher: "Brandwave" --- # Kewpie vs Tuimato: Which is searched more in New Zealand? Is Kewpie or Tuimato more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kewpie and Tuimato - **Competitive set**: Sauce and condiment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kewpie Share of Search**: 30.7% - **Tuimato Share of Search**: 0.28% ## Is Kewpie or Tuimato more popular in search? - In September 2026, Kewpie had more branded searches than Tuimato among sauce and condiment brands in New Zealand. Kewpie had about 5,450 branded searches, while Tuimato had 50. Kewpie made up 30.7% of all sauce and condiment brand searches we track, and Tuimato accounted for 0.28%. - Kewpie was ahead of Tuimato in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kewpie’s share of searches among sauce and condiment brands in New Zealand moved from 21.9% to 30.7%, and its estimated monthly branded searches moved from 3.6K to 5.5K. - Across the 12 months ending September 2026, Tuimato’s share of searches among sauce and condiment brands in New Zealand moved from 0.54% to 0.28%, and its estimated monthly branded searches moved from 90 to 50. ## Top sauce and condiment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tuimato was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kewpie did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wattie's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kaitaia Fire | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Barker's of Geraldine | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tuimato | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Anathoth Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kikkoman | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kewpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterfoods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sauce and condiment brands - Asked ChatGPT "Which sauce or condiment brand should I buy in New Zealand?": 1. Wattie's, 2. Kaitaia Fire, 3. Barker's of Geraldine, 4. Anathoth Farm - Asked ChatGPT "What are the best sauce and condiment brands in New Zealand?": 1. Wattie's, 2. Barker's of Geraldine, 3. Kaitaia Fire, 4. Anathoth Farm, 5. Tuimato - Asked ChatGPT "What's the best sauce or condiment brand in New Zealand for everyday cooking?": 1. Wattie's, 2. Kikkoman - Searched Google, AI Overview "soy sauce nz": 1. Kikkoman - Searched Google, AI Overview "tomato sauce nz": 1. Wattie's, 2. Tuimato Not named in any answer: Kewpie, Heinz and Masterfoods. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sauce and condiment brands in September 2026? - In September 2026, Kewpie overtook Wattie's to become the leader among sauce and condiment brands in New Zealand, with 30.7% of the searches. - Estimated monthly branded searches for Tuimato in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026. ## Month by month | Month | Kewpie estimated searches | Kewpie Share of Search | Kewpie rank | Tuimato estimated searches | Tuimato Share of Search | Tuimato rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 21.9% | 3 | 90 | 0.54% | 9 | | Nov 2025 | 3.6K | 22.2% | 3 | 90 | 0.55% | 9 | | Dec 2025 | 2.9K | 18.6% | 3 | 70 | 0.44% | 9 | | Jan 2026 | 3.6K | 22.2% | 3 | 90 | 0.55% | 9 | | Feb 2026 | 3.6K | 23.8% | 2 | 70 | 0.46% | 9 | | Mar 2026 | 3.6K | 8.9% | 3 | 50 | 0.12% | 9 | | Apr 2026 | 4.4K | 25.1% | 2 | 70 | 0.4% | 9 | | May 2026 | 4.5K | 22.6% | 2 | 70 | 0.35% | 9 | | Jun 2026 | 4.5K | 25.1% | 1 | 50 | 0.28% | 9 | | Jul 2026 | 4.4K | 26.6% | 2 | 70 | 0.42% | 9 | | Aug 2026 | 4.4K | 23.7% | 2 | 70 | 0.37% | 9 | | Sep 2026 | 5.5K | 30.7% | 1 | 50 | 0.28% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Kewpie’s and Tuimato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kewpie**: Measured on the search terms “kewpie mayo” and “kewpie sauce”, summed into one figure. - **Tuimato**: Measured on the search term “tuimato”. - [Kewpie profile](/demand/nz/brands/kewpie) - [Tuimato profile](/demand/nz/brands/tuimato) - [All sauce and condiment brands in New Zealand](/demand/nz/categories/nz-sauce-and-condiment-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kewpie or Tuimato more popular in search? In September 2026, Kewpie had more branded searches than Tuimato among sauce and condiment brands in New Zealand. Kewpie had about 5,450 branded searches, while Tuimato had 50. Kewpie made up 30.7% of all sauce and condiment brand searches we track, and Tuimato accounted for 0.28%. ## Cite this page Brandwave. "Kewpie vs Tuimato: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kewpie-vs-tuimato This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kewpie-vs-tuimato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.