--- title: "Kewpie vs Kikkoman: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kewpie or Kikkoman? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kewpie-vs-kikkoman" publisher: "Brandwave" --- # Kewpie vs Kikkoman: Which is more popular by branded search in New Zealand? Which is more popular in search, Kewpie or Kikkoman? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kewpie and Kikkoman - **Competitive set**: Sauce and condiment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kewpie Share of Search**: 23.5% - **Kikkoman Share of Search**: 11.9% ## Which is more popular in search, Kewpie or Kikkoman? - In August 2026, Kewpie had more branded searches than Kikkoman among sauce and condiment brands in New Zealand. Kewpie was estimated to have 4.4K branded searches compared to Kikkoman’s 2.3K, and held a 23.5% Share of Search versus Kikkoman’s 11.9%. - Kewpie was ahead of Kikkoman in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 24.8% to 23.5%, and its estimated monthly branded searches moved from 3.6K to 4.4K. - Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 6.7% to 11.9%, and its estimated monthly branded searches moved from 980 to 2.3K. ## How did search popularity change for New Zealand sauce and condiment brands in August 2026? - In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%. - In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%. - In August 2026, Kikkoman lost estimated Share of Search among sauce and condiment brands in New Zealand, from 14.6% to 11.9%. ## Month by month | Month | Kewpie estimated searches | Kewpie Share of Search | Kewpie rank | Kikkoman estimated searches | Kikkoman Share of Search | Kikkoman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 24.8% | 2 | 980 | 6.7% | 5 | | Nov 2025 | 3.6K | 24.7% | 2 | 880 | 6% | 5 | | Dec 2025 | 2.9K | 19.9% | 2 | 790 | 5.4% | 5 | | Jan 2026 | 3.6K | 24.8% | 2 | 1.2K | 8.2% | 5 | | Feb 2026 | 3.6K | 26.7% | 1 | 1.3K | 9.7% | 5 | | Mar 2026 | 3.6K | 11.7% | 3 | 1.4K | 4.6% | 5 | | Apr 2026 | 4.4K | 27.3% | 1 | 1.9K | 11.9% | 5 | | May 2026 | 4.5K | 21.4% | 2 | 3.5K | 16.7% | 3 | | Jun 2026 | 4.5K | 25.8% | 1 | 3.9K | 22.3% | 2 | | Jul 2026 | 4.4K | 27.9% | 1 | 2.3K | 14.6% | 5 | | Aug 2026 | 4.4K | 23.5% | 2 | 2.3K | 11.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kewpie’s and Kikkoman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kewpie**: Measured on the search terms “kewpie mayo” and “kewpie sauce”, summed into one figure. - **Kikkoman**: Measured on the search terms “kikkoman”, “kikkoman com”, “kikkoman cooking sake”, “kikkoman gyoza dipping sauce”, “kikkoman katsu sauce”, “kikkoman less salt soy sauce”, “kikkoman low salt soy sauce”, “kikkoman mayo”, “kikkoman near me”, “kikkoman nz”, “kikkoman sauce”, “kikkoman sauce soy”, “kikkoman sauce teriyaki”, “kikkoman stirfry sauce”, “kikkoman sushi & sashimi soy sauce”, “kikkoman sushi unagi sauce” and “kikkoman thick teriyaki sauce”, summed into one figure. - [Kewpie profile](/demand/nz/brands/kewpie) - [Kikkoman profile](/demand/nz/brands/kikkoman) - [All sauce and condiment brands in New Zealand](/demand/nz/categories/nz-sauce-and-condiment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kewpie or Kikkoman? In August 2026, Kewpie had more branded searches than Kikkoman among sauce and condiment brands in New Zealand. Kewpie was estimated to have 4.4K branded searches compared to Kikkoman’s 2.3K, and held a 23.5% Share of Search versus Kikkoman’s 11.9%. ## Cite this page Brandwave. "Kewpie vs Kikkoman: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kewpie-vs-kikkoman This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kewpie-vs-kikkoman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.