--- title: "Keter vs Trade Tested: Which is searched more in New Zealand?" description: "Is Keter or Trade Tested more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/keter-vs-trade-tested" publisher: "Brandwave" --- # Keter vs Trade Tested: Which is searched more in New Zealand? Is Keter or Trade Tested more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Keter and Trade Tested - **Competitive set**: Outdoor furniture brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Keter Share of Search**: 0.1% - **Trade Tested Share of Search**: 4.1% ## Is Keter or Trade Tested more popular in search? - In September 2026, Trade Tested had more branded searches than Keter among outdoor furniture brands in New Zealand. Trade Tested had about 32,500 branded searches, while Keter had 810. Trade Tested made up 4.1% of all outdoor furniture brand searches we track, and Keter accounted for 0.1%. - Trade Tested was ahead of Keter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Keter’s share of searches among outdoor furniture brands in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 860 to 810. - Across the 12 months ending September 2026, Trade Tested’s share of searches among outdoor furniture brands in New Zealand moved from 4.6% to 4.1%, and its estimated monthly branded searches moved from 44.9K to 32.5K. ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Trade Tested was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Keter did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DEVON | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Design Warehouse | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Outside Space | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Freedom Furniture | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Danske Møbler | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tested | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Bunnings | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sunbrella | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Mitre 10 | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nardi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy in New Zealand?": 1. Design Warehouse, 2. Trade Tested, 3. DEVON, 4. Danske Møbler, 5. Freedom Furniture, 6. Bunnings, 7. Mitre 10 - Asked ChatGPT "What are the best outdoor furniture brands in New Zealand?": 1. DEVON, 2. Outside Space, 3. Danske Møbler, 4. Freedom Furniture - Asked ChatGPT "What's the best outdoor furniture brand in New Zealand for a backyard?": 1. Outside Space, 2. DEVON, 3. Design Warehouse, 4. Trade Tested, 5. Sunbrella - Searched Google, AI Overview "patio furniture nz": 1. Freedom Furniture, 2. Design Warehouse, 3. Danske Møbler, 4. Outside Space Not named in any answer: Keter and Nardi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand outdoor furniture brands in September 2026? - In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches. ## Month by month | Month | Keter estimated searches | Keter Share of Search | Keter rank | Trade Tested estimated searches | Trade Tested Share of Search | Trade Tested rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 860 | 0.09% | 6 | 44.9K | 4.6% | 3 | | Nov 2025 | 1.2K | 0.1% | 6 | 65.9K | 5.5% | 3 | | Dec 2025 | 1K | 0.08% | 6 | 64.9K | 5.4% | 3 | | Jan 2026 | 950 | 0.1% | 6 | 54.9K | 5.5% | 3 | | Feb 2026 | 630 | 0.08% | 6 | 37.5K | 4.7% | 3 | | Mar 2026 | 640 | 0.08% | 6 | 37.5K | 4.7% | 3 | | Apr 2026 | 630 | 0.08% | 6 | 38.5K | 4.7% | 3 | | May 2026 | 630 | 0.08% | 6 | 31.5K | 3.9% | 4 | | Jun 2026 | 520 | 0.07% | 6 | 25.8K | 3.5% | 4 | | Jul 2026 | 550 | 0.08% | 6 | 25.8K | 3.6% | 4 | | Aug 2026 | 660 | 0.08% | 6 | 26.6K | 3.4% | 4 | | Sep 2026 | 810 | 0.1% | 6 | 32.5K | 4.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Keter’s and Trade Tested’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Keter**: Measured on the search terms “keter” and “keter outdoor furniture”, summed into one figure. - **Trade Tested**: Measured on the search terms “trade tested” and “tradetested”, summed into one figure. - [Keter profile](/demand/nz/brands/keter) - [Trade Tested profile](/demand/nz/brands/trade-tested) - [All outdoor furniture brands in New Zealand](/demand/nz/categories/nz-outdoor-furniture-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Keter or Trade Tested more popular in search? In September 2026, Trade Tested had more branded searches than Keter among outdoor furniture brands in New Zealand. Trade Tested had about 32,500 branded searches, while Keter had 810. Trade Tested made up 4.1% of all outdoor furniture brand searches we track, and Keter accounted for 0.1%. ## Cite this page Brandwave. "Keter vs Trade Tested: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/keter-vs-trade-tested This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/keter-vs-trade-tested. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.