--- title: "Kester Black vs OPI: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kester Black or OPI? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kester-black-vs-opi" publisher: "Brandwave" --- # Kester Black vs OPI: Which is more popular by branded search in New Zealand? Which is more popular in search, Kester Black or OPI? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kester Black and OPI - **Competitive set**: Nail polish brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kester Black Share of Search**: 4.5% - **OPI Share of Search**: 37.6% ## Which is more popular in search, Kester Black or OPI? - In August 2026, OPI had more branded searches than Kester Black among nail polish brands in New Zealand. OPI was estimated to have 3K branded searches compared to Kester Black’s 360, and held a 37.6% Share of Search versus Kester Black’s 4.5%. - OPI was ahead of Kester Black in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kester Black’s estimated Share of Search among nail polish brands in New Zealand moved from 16% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 360. - Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail polish brands in New Zealand moved from 38% to 37.6%, and its estimated monthly branded searches moved from 2.5K to 3K. ## How did search popularity change for New Zealand nail polish brands in August 2026? - In August 2026, OPI lost estimated Share of Search among nail polish brands in New Zealand, from 42.5% to 37.6%. - Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026. ## Month by month | Month | Kester Black estimated searches | Kester Black Share of Search | Kester Black rank | OPI estimated searches | OPI Share of Search | OPI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 16% | 4 | 2.5K | 38% | 1 | | Nov 2025 | 1.6K | 18.2% | 4 | 3.1K | 36.2% | 1 | | Dec 2025 | 3.4K | 29.5% | 2 | 3.4K | 30.2% | 1 | | Jan 2026 | 1.7K | 18.5% | 4 | 3.1K | 34.2% | 1 | | Feb 2026 | 710 | 10% | 4 | 3K | 42% | 1 | | Mar 2026 | 930 | 13.2% | 4 | 2.9K | 41.3% | 1 | | Apr 2026 | 420 | 5.8% | 4 | 3.3K | 44.8% | 1 | | May 2026 | 480 | 5.8% | 4 | 3.7K | 44.5% | 1 | | Jun 2026 | 350 | 4.3% | 4 | 3.8K | 46.6% | 1 | | Jul 2026 | 340 | 4.1% | 4 | 3.5K | 42.5% | 1 | | Aug 2026 | 360 | 4.5% | 4 | 3K | 37.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kester Black’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kester Black**: Measured on the search terms “kester black”, “kester black nail polish”, “kester black nails”, “kester black near me”, “kester black nz”, “kesterblack” and “kesterblack nz”, summed into one figure. - **OPI**: Measured on the search terms “opi”, “opi com”, “opi gel nail polish”, “opi nail envy”, “opi nail envy nail strengthener”, “opi nail gel”, “opi nail lacquer”, “opi nail paint”, “opi nails”, “opi near me”, “opi new zealand”, “opi nz”, “opi online” and “opi rapidry”, summed into one figure. - [Kester Black profile](/demand/nz/brands/kester-black) - [OPI profile](/demand/nz/brands/opi) - [All nail polish brands in New Zealand](/demand/nz/categories/nz-nail-polish-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kester Black or OPI? In August 2026, OPI had more branded searches than Kester Black among nail polish brands in New Zealand. OPI was estimated to have 3K branded searches compared to Kester Black’s 360, and held a 37.6% Share of Search versus Kester Black’s 4.5%. ## Cite this page Brandwave. "Kester Black vs OPI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kester-black-vs-opi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kester-black-vs-opi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.