--- title: "Kess Hair & Beauty vs The Station Hair Company: Which is searched more in New Zealand?" description: "Is Kess Hair & Beauty or The Station Hair Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-the-station-hair-company" publisher: "Brandwave" --- # Kess Hair & Beauty vs The Station Hair Company: Which is searched more in New Zealand? Is Kess Hair & Beauty or The Station Hair Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kess Hair & Beauty and The Station Hair Company - **Competitive set**: New Plymouth hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kess Hair & Beauty Share of Search**: 10.2% - **The Station Hair Company Share of Search**: 5.7% ## Is Kess Hair & Beauty or The Station Hair Company more popular in search? - In September 2026, Kess Hair & Beauty had more branded searches than The Station Hair Company among New Plymouth hair salons in New Zealand. Kess Hair & Beauty had about 90 branded searches, while The Station Hair Company had 50. Kess Hair & Beauty made up 10.2% of all New Plymouth hair salon searches we track, and The Station Hair Company accounted for 5.7%. - Kess Hair & Beauty was ahead of The Station Hair Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among New Plymouth hair salons in New Zealand moved from 11.5% to 10.2%, and its estimated monthly branded searches moved from 100 to 90. - Across the 12 months ending September 2026, The Station Hair Company’s share of searches among New Plymouth hair salons in New Zealand moved from 1.1% to 5.7%, and its estimated monthly branded searches moved from 10 to 50. ## Top New Plymouth hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, The Station Hair Company appeared in all three answers. Kess Hair & Beauty did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Station Hair Company | 1st | 3 of 3 | 3 of 3 | | Patterson's Salon | 2nd | 3 of 3 | 3 of 3 | | Vibe Hair Dezine | 3rd | 2 of 3 | 2 of 3 | | Ash Hair & Beauty | 4th | 1 of 3 | 1 of 3 | | LOLA Hair Studio | 5th | 1 of 3 | 1 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | Kess Hair & Beauty | Not ranked | 0 of 3 | 0 of 3 | | The Cutting Edge Hair Studio | Not ranked | 0 of 3 | 0 of 3 | | Be Ba Bo Hair Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth hair salons - Asked ChatGPT "Which hair salon should I go to in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Vibe Hair Dezine, 4. LOLA Hair Studio - Asked ChatGPT "What are the best hair salons in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Vibe Hair Dezine, 3. Patterson's Salon - Asked ChatGPT "What's the best hair salon in New Plymouth, New Zealand for a haircut?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Ash Hair & Beauty Not named in any answer: Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio and Be Ba Bo Hair Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth hair salons in September 2026? - In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches. - In September 2026, The Station Hair Company overtook Vibe Hair Dezine to rank 8th among New Plymouth hair salons in New Zealand, with 5.7% of the searches. ## Month by month | Month | Kess Hair & Beauty estimated searches | Kess Hair & Beauty Share of Search | Kess Hair & Beauty rank | The Station Hair Company estimated searches | The Station Hair Company Share of Search | The Station Hair Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 11.5% | 4 | 10 | 1.1% | 9 | | Nov 2025 | 90 | 9.9% | 5 | 10 | 1.1% | 9 | | Dec 2025 | 120 | 14.1% | 4 | 20 | 2.4% | 8 | | Jan 2026 | 120 | 11.3% | 3 | 30 | 2.8% | 9 | | Feb 2026 | 90 | 9.9% | 6 | 20 | 2.2% | 9 | | Mar 2026 | 120 | 13% | 3 | 20 | 2.2% | 9 | | Apr 2026 | 90 | 11.4% | 5 | 20 | 2.5% | 8 | | May 2026 | 100 | 11.1% | 4 | 20 | 2.2% | 9 | | Jun 2026 | 120 | 13.6% | 4 | 30 | 3.4% | 9 | | Jul 2026 | 130 | 14.1% | 4 | 40 | 4.3% | 8 | | Aug 2026 | 70 | 8% | 6 | 20 | 2.3% | 9 | | Sep 2026 | 90 | 10.2% | 4 | 50 | 5.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and The Station Hair Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kess Hair & Beauty**: Measured on the search terms “kess hair”, “kess hair & beauty”, “kess hair and beauty”, “kess hair beauty”, “kess hair salon” and “kess hairdressers”, summed into one figure. - **The Station Hair Company**: Measured on the search term “the station hair”. - [Kess Hair & Beauty profile](/demand/nz/brands/kess-hair-beauty) - [The Station Hair Company profile](/demand/nz/brands/the-station-hair-company) - [All New Plymouth hair salons in New Zealand](/demand/nz/locations/new-plymouth/hair-salons): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kess Hair & Beauty or The Station Hair Company more popular in search? In September 2026, Kess Hair & Beauty had more branded searches than The Station Hair Company among New Plymouth hair salons in New Zealand. Kess Hair & Beauty had about 90 branded searches, while The Station Hair Company had 50. Kess Hair & Beauty made up 10.2% of all New Plymouth hair salon searches we track, and The Station Hair Company accounted for 5.7%. ## Cite this page Brandwave. "Kess Hair & Beauty vs The Station Hair Company: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-the-station-hair-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-the-station-hair-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.