--- title: "Kess Hair & Beauty vs Servilles: Which is searched more in New Zealand?" description: "Is Kess Hair & Beauty or Servilles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-servilles" publisher: "Brandwave" --- # Kess Hair & Beauty vs Servilles: Which is searched more in New Zealand? Is Kess Hair & Beauty or Servilles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair salon chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kess Hair & Beauty and Servilles - **Competitive set**: Hair salon chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kess Hair & Beauty Share of Search**: 2.6% - **Servilles Share of Search**: 7.2% ## Is Kess Hair & Beauty or Servilles more popular in search? - In September 2026, Servilles had more branded searches than Kess Hair & Beauty among hair salon chains in New Zealand. Servilles had about 1,610 branded searches, while Kess Hair & Beauty had 590. Servilles made up 7.2% of all hair salon chain searches we track, and Kess Hair & Beauty accounted for 2.6%. - Servilles was ahead of Kess Hair & Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among hair salon chains in New Zealand moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, Servilles’ share of searches among hair salon chains in New Zealand moved from 5.9% to 7.2%, and its estimated monthly branded searches held steady at 1.6K. ## Top hair salon chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Kess Hair & Beauty was mentioned in two out of three: in two of the three ChatGPT answers. Servilles did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Vivo Hair | 1st | 3 of 3 | 3 of 3 | | Rodney Wayne | 2nd | 2 of 3 | 2 of 3 | | Just Cuts | 3rd | 3 of 3 | 3 of 3 | | Kess Hair & Beauty | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | | Stephen Marr | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hair salon chains - Asked ChatGPT "Which hair salon chain should I book in New Zealand?": 1. Vivo Hair, 2. Kess Hair & Beauty, 3. Just Cuts - Asked ChatGPT "What are the best hair salon chains in New Zealand?": 1. Vivo Hair, 2. Rodney Wayne, 3. Just Cuts, 4. Kess Hair & Beauty - Asked ChatGPT "What's the best hair salon chain in New Zealand for a haircut?": 1. Vivo Hair, 2. Rodney Wayne, 3. Just Cuts Not named in any answer: Servilles and Stephen Marr. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair salon chains in September 2026? - In September 2026, Servilles gained share of searches among hair salon chains in New Zealand, from 5.9% to 7.2%. - In September 2026, Kess Hair & Beauty gained share of searches among hair salon chains in New Zealand, from 2.1% to 2.6%. ## Month by month | Month | Kess Hair & Beauty estimated searches | Kess Hair & Beauty Share of Search | Kess Hair & Beauty rank | Servilles estimated searches | Servilles Share of Search | Servilles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 2.2% | 6 | 1.6K | 5.9% | 4 | | Nov 2025 | 590 | 2.1% | 6 | 1.5K | 5.3% | 4 | | Dec 2025 | 720 | 2.4% | 6 | 1.4K | 4.5% | 4 | | Jan 2026 | 480 | 1.7% | 6 | 1.3K | 4.6% | 4 | | Feb 2026 | 480 | 2.1% | 6 | 1.2K | 5.3% | 5 | | Mar 2026 | 590 | 2.5% | 6 | 1.6K | 6.8% | 4 | | Apr 2026 | 480 | 2% | 6 | 1.3K | 5.5% | 4 | | May 2026 | 590 | 2.5% | 6 | 1.3K | 5.7% | 5 | | Jun 2026 | 480 | 2.2% | 6 | 1.5K | 6.8% | 4 | | Jul 2026 | 590 | 2.5% | 6 | 1.4K | 6% | 4 | | Aug 2026 | 480 | 2.1% | 6 | 1.4K | 5.9% | 4 | | Sep 2026 | 590 | 2.6% | 6 | 1.6K | 7.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and Servilles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kess Hair & Beauty**: Measured on the search term “kess hair”. - **Servilles**: Measured on the search terms “servilles”, “servilles academy salon”, “servilles albany”, “servilles city works”, “servilles hair”, “servilles makeup course”, “servilles mission bay”, “servilles ponsonby”, “servilles salon” and “takapuna servilles”, summed into one figure. - [Kess Hair & Beauty profile](/demand/nz/brands/kess-hair-beauty) - [Servilles profile](/demand/nz/brands/servilles) - [All hair salon chains in New Zealand](/demand/nz/categories/nz-hair-salon-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kess Hair & Beauty or Servilles more popular in search? In September 2026, Servilles had more branded searches than Kess Hair & Beauty among hair salon chains in New Zealand. Servilles had about 1,610 branded searches, while Kess Hair & Beauty had 590. Servilles made up 7.2% of all hair salon chain searches we track, and Kess Hair & Beauty accounted for 2.6%. ## Cite this page Brandwave. "Kess Hair & Beauty vs Servilles: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-servilles This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-servilles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.