---
title: "Kess Hair & Beauty vs Patterson's Salon: Which is searched more in New Zealand?"
description: "Is Kess Hair & Beauty or Patterson's Salon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-pattersons-salon"
publisher: "Brandwave"
---

# Kess Hair & Beauty vs Patterson's Salon: Which is searched more in New Zealand?

Is Kess Hair & Beauty or Patterson's Salon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kess Hair & Beauty and Patterson's Salon
- **Competitive set**: New Plymouth hair salons
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Kess Hair & Beauty Share of Search**: 10.2%
- **Patterson's Salon Share of Search**: 5.7%

## Is Kess Hair & Beauty or Patterson's Salon more popular in search?

- In September 2026, Kess Hair & Beauty had more branded searches than Patterson's Salon among New Plymouth hair salons in New Zealand. Kess Hair & Beauty had about 90 branded searches, while Patterson's Salon had 50. Kess Hair & Beauty made up 10.2% of all New Plymouth hair salon searches we track, and Patterson's Salon accounted for 5.7%.
- The lead changed hands 2 times in the 12 months ending September 2026: Patterson's Salon took it in August 2026, Kess Hair & Beauty took it in September 2026.
- Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among New Plymouth hair salons in New Zealand moved from 11.5% to 10.2%, and its estimated monthly branded searches moved from 100 to 90.
- Across the 12 months ending September 2026, Patterson's Salon’s share of searches among New Plymouth hair salons in New Zealand moved from 8% to 5.7%, and its estimated monthly branded searches moved from 70 to 50.

## Top New Plymouth hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Patterson's Salon appeared in all three answers. Kess Hair & Beauty did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| The Station Hair Company | 1st | 3 of 3 | 3 of 3 |
| Patterson's Salon | 2nd | 3 of 3 | 3 of 3 |
| Vibe Hair Dezine | 3rd | 2 of 3 | 2 of 3 |
| Ash Hair & Beauty | 4th | 1 of 3 | 1 of 3 |
| LOLA Hair Studio | 5th | 1 of 3 | 1 of 3 |
| Vivo Hair | Not ranked | 0 of 3 | 0 of 3 |
| Kess Hair & Beauty | Not ranked | 0 of 3 | 0 of 3 |
| The Cutting Edge Hair Studio | Not ranked | 0 of 3 | 0 of 3 |
| Be Ba Bo Hair Studio | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about New Plymouth hair salons

- Asked ChatGPT "Which hair salon should I go to in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Vibe Hair Dezine, 4. LOLA Hair Studio
- Asked ChatGPT "What are the best hair salons in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Vibe Hair Dezine, 3. Patterson's Salon
- Asked ChatGPT "What's the best hair salon in New Plymouth, New Zealand for a haircut?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Ash Hair & Beauty

Not named in any answer: Vivo Hair, Kess Hair & Beauty, The Cutting Edge Hair Studio and Be Ba Bo Hair Studio.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand New Plymouth hair salons in September 2026?

- In September 2026, Kess Hair & Beauty overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 4th among New Plymouth hair salons in New Zealand, with 10.2% of the searches.
- In September 2026, The Cutting Edge Hair Studio overtook Be Ba Bo Hair Studio and Patterson's Salon to rank 5th among New Plymouth hair salons in New Zealand, with 8% of the searches.
- In September 2026, Patterson's Salon lost share of searches among New Plymouth hair salons in New Zealand, from 10.2% to 5.7%.

## Month by month

| Month | Kess Hair & Beauty estimated searches | Kess Hair & Beauty Share of Search | Kess Hair & Beauty rank | Patterson's Salon estimated searches | Patterson's Salon Share of Search | Patterson's Salon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 11.5% | 4 | 70 | 8% | 6 |
| Nov 2025 | 90 | 9.9% | 5 | 90 | 9.9% | 6 |
| Dec 2025 | 120 | 14.1% | 4 | 50 | 5.9% | 7 |
| Jan 2026 | 120 | 11.3% | 3 | 90 | 8.5% | 7 |
| Feb 2026 | 90 | 9.9% | 6 | 50 | 5.5% | 7 |
| Mar 2026 | 120 | 13% | 3 | 70 | 7.6% | 7 |
| Apr 2026 | 90 | 11.4% | 5 | 50 | 6.3% | 7 |
| May 2026 | 100 | 11.1% | 4 | 40 | 4.4% | 7 |
| Jun 2026 | 120 | 13.6% | 4 | 50 | 5.7% | 7 |
| Jul 2026 | 130 | 14.1% | 4 | 70 | 7.6% | 7 |
| Aug 2026 | 70 | 8% | 6 | 90 | 10.2% | 5 |
| Sep 2026 | 90 | 10.2% | 4 | 50 | 5.7% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kess Hair & Beauty’s and Patterson's Salon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kess Hair & Beauty**: Measured on the search terms “kess hair”, “kess hair & beauty”, “kess hair and beauty”, “kess hair beauty”, “kess hair salon” and “kess hairdressers”, summed into one figure.
- **Patterson's Salon**: Measured on the search term “pattersons hair”.

- [Kess Hair & Beauty profile](/demand/nz/brands/kess-hair-beauty)
- [Patterson's Salon profile](/demand/nz/brands/pattersons-salon)
- [All New Plymouth hair salons in New Zealand](/demand/nz/locations/new-plymouth/hair-salons): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kess Hair & Beauty or Patterson's Salon more popular in search?

In September 2026, Kess Hair & Beauty had more branded searches than Patterson's Salon among New Plymouth hair salons in New Zealand. Kess Hair & Beauty had about 90 branded searches, while Patterson's Salon had 50. Kess Hair & Beauty made up 10.2% of all New Plymouth hair salon searches we track, and Patterson's Salon accounted for 5.7%.

## Cite this page

Brandwave. "Kess Hair & Beauty vs Patterson's Salon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-pattersons-salon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kess-hair-beauty-vs-pattersons-salon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.