--- title: "KES Electrical vs Laser Electrical: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, KES Electrical or Laser Electrical? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kes-electrical-vs-laser-electrical" publisher: "Brandwave" --- # KES Electrical vs Laser Electrical: Which is more popular by branded search in New Zealand? Which is more popular in search, KES Electrical or Laser Electrical? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KES Electrical and Laser Electrical - **Competitive set**: New Plymouth electrical contractors - **Market**: New Zealand - **Month measured**: Aug 2026 - **KES Electrical Share of Search**: 3.8% - **Laser Electrical Share of Search**: 69.6% ## Which is more popular in search, KES Electrical or Laser Electrical? - In August 2026, Laser Electrical had more branded searches than KES Electrical among new plymouth electrical contractors in New Zealand. Laser Electrical was estimated to have 2K branded searches compared to KES Electrical’s 110, and held a 69.6% Share of Search versus KES Electrical’s 3.8%. - Laser Electrical was ahead of KES Electrical in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, KES Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand moved from 5.3% to 3.8%, and its estimated monthly branded searches moved from 150 to 110. - Across the 11 months ending August 2026, Laser Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand moved from 73% to 69.6%, and its estimated monthly branded searches held steady at 2K. ## How did search popularity change for New Zealand new plymouth electrical contractors in August 2026? - In August 2026, Laser Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 72.9% to 69.6%. - Estimated monthly branded searches for KES Electrical in New Zealand fell 26.7% over 11 measured months, from 150 to 110 in August 2026. ## Month by month | Month | KES Electrical estimated searches | KES Electrical Share of Search | KES Electrical rank | Laser Electrical estimated searches | Laser Electrical Share of Search | Laser Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 5.3% | 4 | 2K | 73% | 1 | | Nov 2025 | 100 | 3.5% | 4 | 2K | 70.9% | 1 | | Dec 2025 | 70 | 2.9% | 4 | 1.7K | 69.6% | 1 | | Jan 2026 | 90 | 3.2% | 4 | 2K | 72.1% | 1 | | Feb 2026 | 80 | 2.8% | 4 | 2K | 71.6% | 1 | | Mar 2026 | 90 | 3% | 4 | 2K | 69% | 1 | | Apr 2026 | 130 | 4.7% | 4 | 2K | 73.4% | 1 | | May 2026 | 110 | 3.9% | 4 | 2K | 72% | 1 | | Jun 2026 | 110 | 3.3% | 4 | 2.6K | 77.1% | 1 | | Jul 2026 | 100 | 3.6% | 4 | 2K | 72.9% | 1 | | Aug 2026 | 110 | 3.8% | 4 | 2K | 69.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using KES Electrical’s and Laser Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KES Electrical**: Measured on the search terms “kes electrical” and “kes electrical new plymouth”, summed into one figure. - **Laser Electrical**: Measured on the search terms “laser electrical”, “laser electrical new plymouth”, “laser electrical new zealand”, “laser electrical nz” and “laserelectrical”, summed into one figure. - [KES Electrical profile](/demand/nz/brands/kes-electrical) - [Laser Electrical profile](/demand/nz/brands/laser-electrical) - [All new plymouth electrical contractors in New Zealand](/demand/nz/categories/nz-new-plymouth-electrical-contractors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, KES Electrical or Laser Electrical? In August 2026, Laser Electrical had more branded searches than KES Electrical among new plymouth electrical contractors in New Zealand. Laser Electrical was estimated to have 2K branded searches compared to KES Electrical’s 110, and held a 69.6% Share of Search versus KES Electrical’s 3.8%. ## Cite this page Brandwave. "KES Electrical vs Laser Electrical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kes-electrical-vs-laser-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kes-electrical-vs-laser-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.