--- title: "Kérastase vs Nak Hair: Which is searched more in New Zealand?" description: "Is Kérastase or Nak Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kerastase-vs-nak-hair" publisher: "Brandwave" --- # Kérastase vs Nak Hair: Which is searched more in New Zealand? Is Kérastase or Nak Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kérastase and Nak Hair - **Competitive set**: Shampoo and haircare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kérastase Share of Search**: 26.1% - **Nak Hair Share of Search**: 1.3% ## Is Kérastase or Nak Hair more popular in search? - In September 2026, Kérastase had more branded searches than Nak Hair among shampoo and haircare brands in New Zealand. Kérastase had about 12,300 branded searches, while Nak Hair had 590. Kérastase made up 26.1% of all shampoo and haircare brand searches we track, and Nak Hair accounted for 1.3%. - Kérastase was ahead of Nak Hair in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo and haircare brands in New Zealand moved from 26.4% to 26.1%, and its estimated monthly branded searches moved from 9.5K to 12.3K. - Across the 12 months ending September 2026, Nak Hair’s share of searches among shampoo and haircare brands in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches held steady at 590. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nak Hair was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kérastase was listed before Nak Hair in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ethique | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris Elvive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ELEVEN Australia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nak Hair | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pantene | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Olaplex | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Head & Shoulders | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo or haircare brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken, 3. Kérastase, 4. Olaplex - Asked ChatGPT "What are the best shampoo and haircare brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Ethique, 4. ELEVEN Australia, 5. Olaplex, 6. Nak Hair, 7. L'Oréal Paris Elvive - Asked ChatGPT "What's the best shampoo or haircare brand in New Zealand for everyday hair care?": 1. ecostore, 2. ELEVEN Australia, 3. Redken - Searched Google, AI Overview "shampoo brands nz": 1. Ethique, 2. ecostore, 3. Nak Hair, 4. Redken, 5. Pantene, 6. L'Oréal Paris Elvive, 7. Head & Shoulders, 8. OGX - Searched Google, AI Overview "shampoo for dry hair": 1. Redken, 2. Pantene Not named in any answer: Garnier and TRESemmé. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and haircare brands in September 2026? - In September 2026, Kérastase lost share of searches among shampoo and haircare brands in New Zealand, from 29.2% to 26.1%. ## Month by month | Month | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | Nak Hair estimated searches | Nak Hair Share of Search | Nak Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.5K | 26.4% | 1 | 590 | 1.6% | 12 | | Nov 2025 | 12.7K | 30.5% | 1 | 720 | 1.7% | 12 | | Dec 2025 | 12.9K | 32% | 1 | 590 | 1.5% | 12 | | Jan 2026 | 11.6K | 28% | 1 | 880 | 2.1% | 12 | | Feb 2026 | 11K | 28.8% | 1 | 590 | 1.5% | 12 | | Mar 2026 | 11.3K | 27.6% | 1 | 480 | 1.2% | 12 | | Apr 2026 | 12.2K | 29.9% | 1 | 590 | 1.4% | 12 | | May 2026 | 11.5K | 28.4% | 1 | 590 | 1.5% | 12 | | Jun 2026 | 11.9K | 28.3% | 1 | 590 | 1.4% | 12 | | Jul 2026 | 14.2K | 30.8% | 1 | 720 | 1.6% | 12 | | Aug 2026 | 14.2K | 29.2% | 1 | 720 | 1.5% | 12 | | Sep 2026 | 12.3K | 26.1% | 1 | 590 | 1.3% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Kérastase’s and Nak Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kérastase**: Measured on the search terms “kerastase”, “kerastase conditioner”, “kerastase elixir ultime”, “kerastase genesis serum”, “kerastase genesis shampoo”, “kerastase hair”, “kerastase hair mask”, “kerastase hair oil”, “kerastase hair serum”, “kerastase oil”, “kerastase serum” and “kerastase shampoo”, summed into one figure. - **Nak Hair**: Measured on the search term “nak hair”. - [Kérastase profile](/demand/nz/brands/kerastase) - [Nak Hair profile](/demand/nz/brands/nak-hair) - [All shampoo and haircare brands in New Zealand](/demand/nz/categories/nz-shampoo-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kérastase or Nak Hair more popular in search? In September 2026, Kérastase had more branded searches than Nak Hair among shampoo and haircare brands in New Zealand. Kérastase had about 12,300 branded searches, while Nak Hair had 590. Kérastase made up 26.1% of all shampoo and haircare brand searches we track, and Nak Hair accounted for 1.3%. ## Cite this page Brandwave. "Kérastase vs Nak Hair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kerastase-vs-nak-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kerastase-vs-nak-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.