--- title: "Kenworth vs Scania: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kenworth or Scania? Compare estimated monthly branded-search demand and Share of Search inside the Truck brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kenworth-vs-scania" publisher: "Brandwave" --- # Kenworth vs Scania: Which is more popular by branded search in New Zealand? Which is more popular in search, Kenworth or Scania? Compare estimated monthly branded-search demand and Share of Search inside the Truck brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kenworth and Scania - **Competitive set**: Truck brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kenworth Share of Search**: 36% - **Scania Share of Search**: 23.3% ## Which is more popular in search, Kenworth or Scania? - In August 2026, Kenworth had more branded searches than Scania among truck brands in New Zealand. Kenworth was estimated to have 3.8K branded searches compared to Scania’s 2.5K, and held a 36% Share of Search versus Scania’s 23.3%. - Kenworth was ahead of Scania in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand moved from 30.1% to 36%, and its estimated monthly branded searches moved from 3.5K to 3.8K. - Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands in New Zealand moved from 28.9% to 23.3%, and its estimated monthly branded searches moved from 3.4K to 2.5K. ## How did search popularity change for New Zealand truck brands in August 2026? - In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%. - Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026. ## Month by month | Month | Kenworth estimated searches | Kenworth Share of Search | Kenworth rank | Scania estimated searches | Scania Share of Search | Scania rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 30.1% | 1 | 3.4K | 28.9% | 2 | | Nov 2025 | 3.5K | 29.5% | 1 | 3.2K | 26.9% | 2 | | Dec 2025 | 3K | 31.6% | 1 | 2.5K | 26.2% | 2 | | Jan 2026 | 3.3K | 32.3% | 1 | 2.7K | 25.9% | 2 | | Feb 2026 | 3.1K | 30.9% | 1 | 2.5K | 24.9% | 2 | | Mar 2026 | 4K | 31.2% | 1 | 3.2K | 25.3% | 2 | | Apr 2026 | 3.2K | 31.5% | 1 | 2.5K | 24.6% | 2 | | May 2026 | 3.4K | 31.7% | 1 | 2.7K | 25.4% | 2 | | Jun 2026 | 3.4K | 32.4% | 1 | 2.7K | 25.8% | 2 | | Jul 2026 | 3.4K | 34.5% | 1 | 2.3K | 23.7% | 2 | | Aug 2026 | 3.8K | 36% | 1 | 2.5K | 23.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kenworth’s and Scania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kenworth**: Measured on the search terms “c509 kenworth”, “k104 kenworth”, “k220 kenworth”, “kenworth”, “kenworth com au”, “kenworth emblem”, “kenworth k100”, “kenworth k108”, “kenworth k200”, “kenworth k220”, “kenworth near me”, “kenworth nz”, “kenworth t610”, “kenworth t659”, “kenworth t680”, “kenworth t909”, “kenworth truck”, “kenworth trucks for sale” and “kenworth w900”, summed into one figure. - **Scania**: Measured on the search terms “770 scania”, “scania”, “scania buses”, “scania com”, “scania group”, “scania lorry for sale”, “scania merchandise”, “scania near me”, “scania nz”, “scania online”, “scania r620”, “scania truck”, “scania v8”, “scania wellington” and “truck rc scania”, summed into one figure. - [Kenworth profile](/demand/nz/brands/kenworth) - [Scania profile](/demand/nz/brands/scania) - [All truck brands in New Zealand](/demand/nz/categories/nz-truck-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kenworth or Scania? In August 2026, Kenworth had more branded searches than Scania among truck brands in New Zealand. Kenworth was estimated to have 3.8K branded searches compared to Scania’s 2.5K, and held a 36% Share of Search versus Scania’s 23.3%. ## Cite this page Brandwave. "Kenworth vs Scania: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kenworth-vs-scania This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kenworth-vs-scania. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.