--- title: "Kenwood vs Russell Hobbs: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kenwood or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kenwood-vs-russell-hobbs" publisher: "Brandwave" --- # Kenwood vs Russell Hobbs: Which is more popular by branded search in New Zealand? Which is more popular in search, Kenwood or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kenwood and Russell Hobbs - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kenwood Share of Search**: 6% - **Russell Hobbs Share of Search**: 5.6% ## Which is more popular in search, Kenwood or Russell Hobbs? - In August 2026, Kenwood and Russell Hobbs were level on Share of Search among small kitchen appliance brands in New Zealand, with an estimated 8.2K versus 7.7K branded searches, at 6% and 5.6% estimated Share of Search. - Kenwood was ahead of Russell Hobbs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 7.3K to 8.2K. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5% to 5.6%, and its estimated monthly branded searches moved from 6.4K to 7.7K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026. - Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026. ## Month by month | Month | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 5.7% | 7 | 6.4K | 5% | 8 | | Nov 2025 | 10.6K | 6.7% | 6 | 8.5K | 5.4% | 7 | | Dec 2025 | 12.5K | 7.8% | 6 | 8K | 5% | 8 | | Jan 2026 | 8.1K | 6.5% | 6 | 6.4K | 5.2% | 8 | | Feb 2026 | 6.4K | 6.6% | 6 | 5.2K | 5.4% | 8 | | Mar 2026 | 6.7K | 6.5% | 6 | 5.6K | 5.5% | 8 | | Apr 2026 | 8.1K | 6.7% | 6 | 6.5K | 5.4% | 8 | | May 2026 | 8.4K | 6.2% | 6 | 7.2K | 5.3% | 7 | | Jun 2026 | 8K | 5.8% | 6 | 6.6K | 4.8% | 8 | | Jul 2026 | 8.3K | 5.8% | 6 | 7.9K | 5.5% | 7 | | Aug 2026 | 8.2K | 6% | 6 | 7.7K | 5.6% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kenwood’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood blender”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef classic mixer”, “kenwood chef classic stand mixer km336”, “kenwood chef kvc3100s”, “kenwood chef old”, “kenwood chef stand mixer”, “kenwood chef titanium”, “kenwood chef xl”, “kenwood chef xl mixer”, “kenwood chef xl mixer kvl4100s”, “kenwood chef xl stand mixer”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kettle”, “kenwood kmix”, “kenwood kmm bt408”, “kenwood mixer”, “kenwood mixer dough hook”, “kenwood multipro”, “kenwood multipro go”, “kenwood near me”, “kenwood nz”, “kenwood online”, “kenwood patissier”, “kenwood stand mixer”, “kenwood stand mixer titanium”, “kenwood stereo”, “kenwood stick blender”, “kenwood titanium chef baker xl”, “kenwood toaster”, “kenwood truck” and “kenwoodworld com”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “briscoes russell hobbs air fryer”, “kettle russell hobbs glass”, “multicooker russell hobbs”, “russell hobbs”, “russell hobbs 11 in 1 digital multicooker rhpc3000”, “russell hobbs 2 slice toasters”, “russell hobbs 4 slice toasters”, “russell hobbs 8l air fryer”, “russell hobbs air fry”, “russell hobbs air fryer 8l”, “russell hobbs air fryer briscoes”, “russell hobbs air fryers”, “russell hobbs blender”, “russell hobbs brooklyn air fryer”, “russell hobbs brooklyn kettle”, “russell hobbs chopper”, “russell hobbs food processors”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs kettle”, “russell hobbs luna kettle”, “russell hobbs mixer”, “russell hobbs montana kettle”, “russell hobbs near me”, “russell hobbs nz”, “russell hobbs online”, “russell hobbs salt & pepper mills”, “russell hobbs silent kettle”, “russell hobbs steam”, “russell hobbs steam irons”, “russell hobbs toaster”, “russellhobbs”, “russellhobbs blender”, “russellhobbs kettle”, “russellhobbs mixer”, “russellhobbs nz” and “russellhobbs toaster”, summed into one figure. - [Kenwood profile](/demand/nz/brands/kenwood) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kenwood or Russell Hobbs? In August 2026, Kenwood and Russell Hobbs were level on Share of Search among small kitchen appliance brands in New Zealand, with an estimated 8.2K versus 7.7K branded searches, at 6% and 5.6% estimated Share of Search. ## Cite this page Brandwave. "Kenwood vs Russell Hobbs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kenwood-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kenwood-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.