--- title: "Kenwood vs KitchenAid: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kenwood or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kenwood-vs-kitchenaid" publisher: "Brandwave" --- # Kenwood vs KitchenAid: Which is more popular by branded search in New Zealand? Which is more popular in search, Kenwood or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kenwood and KitchenAid - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kenwood Share of Search**: 6% - **KitchenAid Share of Search**: 9.8% ## Which is more popular in search, Kenwood or KitchenAid? - In August 2026, KitchenAid had more branded searches than Kenwood among small kitchen appliance brands in New Zealand. KitchenAid was estimated to have 13.5K branded searches compared to Kenwood’s 8.2K, and held a 9.8% Share of Search versus Kenwood’s 6%. - KitchenAid was ahead of Kenwood in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.7% to 6%, and its estimated monthly branded searches moved from 7.3K to 8.2K. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 10.2% to 9.8%, and its estimated monthly branded searches moved from 13K to 13.5K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026. - Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026. ## Month by month | Month | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 5.7% | 7 | 13K | 10.2% | 5 | | Nov 2025 | 10.6K | 6.7% | 6 | 20.6K | 13% | 3 | | Dec 2025 | 12.5K | 7.8% | 6 | 20.9K | 13.1% | 3 | | Jan 2026 | 8.1K | 6.5% | 6 | 14K | 11.3% | 5 | | Feb 2026 | 6.4K | 6.6% | 6 | 11.4K | 11.9% | 5 | | Mar 2026 | 6.7K | 6.5% | 6 | 11.9K | 11.6% | 5 | | Apr 2026 | 8.1K | 6.7% | 6 | 13.4K | 11.1% | 5 | | May 2026 | 8.4K | 6.2% | 6 | 15.8K | 11.7% | 5 | | Jun 2026 | 8K | 5.8% | 6 | 14.7K | 10.6% | 5 | | Jul 2026 | 8.3K | 5.8% | 6 | 14.9K | 10.3% | 5 | | Aug 2026 | 8.2K | 6% | 6 | 13.5K | 9.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kenwood’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood blender”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef classic mixer”, “kenwood chef classic stand mixer km336”, “kenwood chef kvc3100s”, “kenwood chef old”, “kenwood chef stand mixer”, “kenwood chef titanium”, “kenwood chef xl”, “kenwood chef xl mixer”, “kenwood chef xl mixer kvl4100s”, “kenwood chef xl stand mixer”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kettle”, “kenwood kmix”, “kenwood kmm bt408”, “kenwood mixer”, “kenwood mixer dough hook”, “kenwood multipro”, “kenwood multipro go”, “kenwood near me”, “kenwood nz”, “kenwood online”, “kenwood patissier”, “kenwood stand mixer”, “kenwood stand mixer titanium”, “kenwood stereo”, “kenwood stick blender”, “kenwood titanium chef baker xl”, “kenwood toaster”, “kenwood truck” and “kenwoodworld com”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid air fryer”, “kitchenaid artisan”, “kitchenaid artisan 5 quart mixer”, “kitchenaid artisan mixer”, “kitchenaid artisan stand mixer”, “kitchenaid attachments”, “kitchenaid blender”, “kitchenaid bowls”, “kitchenaid briscoes”, “kitchenaid co nz”, “kitchenaid food mixer”, “kitchenaid foodprosessor”, “kitchenaid hand mixer”, “kitchenaid ice cream attachment”, “kitchenaid ice cream maker”, “kitchenaid kettle”, “kitchenaid mincer”, “kitchenaid mixer”, “kitchenaid mixer attachments”, “kitchenaid near me”, “kitchenaid nz”, “kitchenaid online”, “kitchenaid pasta attachment”, “kitchenaid sausage grinder”, “kitchenaid stand mixer” and “kitchenaid toaster”, summed into one figure. - [Kenwood profile](/demand/nz/brands/kenwood) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kenwood or KitchenAid? In August 2026, KitchenAid had more branded searches than Kenwood among small kitchen appliance brands in New Zealand. KitchenAid was estimated to have 13.5K branded searches compared to Kenwood’s 8.2K, and held a 9.8% Share of Search versus Kenwood’s 6%. ## Cite this page Brandwave. "Kenwood vs KitchenAid: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kenwood-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kenwood-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.