---
title: "Kent vs Woodsman: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Kent or Woodsman? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace and wood burner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/kent-vs-woodsman"
publisher: "Brandwave"
---

# Kent vs Woodsman: Which is more popular by branded search in New Zealand?

Which is more popular in search, Kent or Woodsman? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace and wood burner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kent and Woodsman
- **Competitive set**: Fireplace and wood burner brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Kent Share of Search**: 5.3%
- **Woodsman Share of Search**: 2.4%

## Which is more popular in search, Kent or Woodsman?

- In August 2026, Kent had more branded searches than Woodsman among fireplace and wood burner brands in New Zealand. Kent was estimated to have 610 branded searches compared to Woodsman’s 270, and held a 5.3% Share of Search versus Woodsman’s 2.4%.
- Kent was ahead of Woodsman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 2.1% to 5.3%, and its estimated monthly branded searches moved from 220 to 610.
- Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 1.5% to 2.4%, and its estimated monthly branded searches moved from 150 to 270.

## How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?

- In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.
- In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.

## Month by month

| Month | Kent estimated searches | Kent Share of Search | Kent rank | Woodsman estimated searches | Woodsman Share of Search | Woodsman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220 | 2.1% | 5 | 150 | 1.5% | 6 |
| Nov 2025 | 160 | 1.6% | 5 | 120 | 1.2% | 6 |
| Dec 2025 | 130 | 1.8% | 5 | 110 | 1.5% | 6 |
| Jan 2026 | 270 | 3% | 4 | 160 | 1.8% | 6 |
| Feb 2026 | 300 | 3.3% | 4 | 180 | 2% | 6 |
| Mar 2026 | 500 | 4.7% | 4 | 300 | 2.8% | 5 |
| Apr 2026 | 750 | 6.2% | 4 | 390 | 3.2% | 5 |
| May 2026 | 740 | 6.2% | 4 | 440 | 3.7% | 5 |
| Jun 2026 | 900 | 7.5% | 4 | 400 | 3.3% | 6 |
| Jul 2026 | 810 | 6.9% | 4 | 420 | 3.6% | 5 |
| Aug 2026 | 610 | 5.3% | 4 | 270 | 2.4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kent’s and Woodsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kent**: Measured on the search terms “kent fire”, “kent fireplace”, “kent gas fire” and “kent wood burner”, summed into one figure.
- **Woodsman**: Measured on the search terms “woodsman fire”, “woodsman fire bricks”, “woodsman fireplace” and “woodsman wood burner”, summed into one figure.

- [Kent profile](/demand/nz/brands/kent)
- [Woodsman profile](/demand/nz/brands/woodsman)
- [All fireplace and wood burner brands in New Zealand](/demand/nz/categories/nz-fireplace-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kent or Woodsman?

In August 2026, Kent had more branded searches than Woodsman among fireplace and wood burner brands in New Zealand. Kent was estimated to have 610 branded searches compared to Woodsman’s 270, and held a 5.3% Share of Search versus Woodsman’s 2.4%.

## Cite this page

Brandwave. "Kent vs Woodsman: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kent-vs-woodsman

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kent-vs-woodsman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.