--- title: "Kent vs Tangle Teezer: Which is searched more in New Zealand?" description: "Is Kent or Tangle Teezer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kent-vs-tangle-teezer" publisher: "Brandwave" --- # Kent vs Tangle Teezer: Which is searched more in New Zealand? Is Kent or Tangle Teezer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kent and Tangle Teezer - **Competitive set**: Hair brush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kent Share of Search**: 0.11% - **Tangle Teezer Share of Search**: 4.5% ## Is Kent or Tangle Teezer more popular in search? - In September 2026, Tangle Teezer had more branded searches than Kent among hair brush brands in New Zealand. Tangle Teezer had about 1,620 branded searches, while Kent had 40. Tangle Teezer made up 4.5% of all hair brush brand searches we track, and Kent accounted for 0.11%. - Tangle Teezer was ahead of Kent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kent’s share of searches among hair brush brands in New Zealand moved from 0.06% to 0.11%, and its estimated monthly branded searches moved from 20 to 40. - Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hair brush brands in New Zealand moved from 3.9% to 4.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top hair brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tangle Teezer appeared in all five answers. Kent did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tangle Teezer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wet Brush | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Denman | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mason Pearson | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ghd | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair brush brands - Asked ChatGPT "Which hair brush brand should I buy in New Zealand?": 1. Tangle Teezer, 2. Denman, 3. Mason Pearson, 4. ghd - Asked ChatGPT "What are the best hair brush brands in New Zealand?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman, 4. ghd, 5. Mason Pearson - Asked ChatGPT "What's the best hair brush brand in New Zealand for detangling hair?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman - Searched Google, AI Overview "best hair brush": 1. Wet Brush, 2. Denman, 3. Mason Pearson, 4. Tangle Teezer - Searched Google, AI Overview "detangling hair brush": 1. Tangle Teezer, 2. Wet Brush Not named in any answer: Dyson, Revlon and Kent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair brush brands in September 2026? - Estimated monthly branded searches for Kent in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026. - Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Kent estimated searches | Kent Share of Search | Kent rank | Tangle Teezer estimated searches | Tangle Teezer Share of Search | Tangle Teezer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.06% | 8 | 1.3K | 3.9% | 3 | | Nov 2025 | 20 | 0.04% | 8 | 1.9K | 3.6% | 3 | | Dec 2025 | 20 | 0.04% | 8 | 1.9K | 4.1% | 3 | | Jan 2026 | 30 | 0.1% | 8 | 1.3K | 4.3% | 3 | | Feb 2026 | 10 | 0.04% | 8 | 1.1K | 4.3% | 3 | | Mar 2026 | 20 | 0.07% | 8 | 1.1K | 4% | 3 | | Apr 2026 | 10 | 0.04% | 8 | 1.1K | 4.2% | 3 | | May 2026 | 10 | 0.03% | 8 | 1.3K | 4.1% | 3 | | Jun 2026 | 10 | 0.03% | 8 | 1.2K | 4% | 3 | | Jul 2026 | 30 | 0.09% | 8 | 1.3K | 4% | 3 | | Aug 2026 | 40 | 0.12% | 8 | 1.6K | 5% | 3 | | Sep 2026 | 40 | 0.11% | 8 | 1.6K | 4.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kent’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kent**: Measured on the search term “kent hair brush”. - **Tangle Teezer**: Measured on the search terms “tangle teezer” and “tangle teezer brush”, summed into one figure. - [Kent profile](/demand/nz/brands/kent) - [Tangle Teezer profile](/demand/nz/brands/tangle-teezer) - [All hair brush brands in New Zealand](/demand/nz/categories/nz-hair-brush-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kent or Tangle Teezer more popular in search? In September 2026, Tangle Teezer had more branded searches than Kent among hair brush brands in New Zealand. Tangle Teezer had about 1,620 branded searches, while Kent had 40. Tangle Teezer made up 4.5% of all hair brush brand searches we track, and Kent accounted for 0.11%. ## Cite this page Brandwave. "Kent vs Tangle Teezer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kent-vs-tangle-teezer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kent-vs-tangle-teezer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.