--- title: "Kent vs Masport: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kent or Masport? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace and wood burner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kent-vs-masport" publisher: "Brandwave" --- # Kent vs Masport: Which is more popular by branded search in New Zealand? Which is more popular in search, Kent or Masport? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace and wood burner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kent and Masport - **Competitive set**: Fireplace and wood burner brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kent Share of Search**: 5.3% - **Masport Share of Search**: 45.3% ## Which is more popular in search, Kent or Masport? - In August 2026, Masport had more branded searches than Kent among fireplace and wood burner brands in New Zealand. Masport was estimated to have 5.2K branded searches compared to Kent’s 610, and held a 45.3% Share of Search versus Kent’s 5.3%. - Masport was ahead of Kent in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 2.1% to 5.3%, and its estimated monthly branded searches moved from 220 to 610. - Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 61.1% to 45.3%, and its estimated monthly branded searches moved from 6.3K to 5.2K. ## How did search popularity change for New Zealand fireplace and wood burner brands in August 2026? - In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%. - In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%. ## Month by month | Month | Kent estimated searches | Kent Share of Search | Kent rank | Masport estimated searches | Masport Share of Search | Masport rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 2.1% | 5 | 6.3K | 61.1% | 1 | | Nov 2025 | 160 | 1.6% | 5 | 6.5K | 66.2% | 1 | | Dec 2025 | 130 | 1.8% | 5 | 4.8K | 67.1% | 1 | | Jan 2026 | 270 | 3% | 4 | 5.5K | 61.3% | 1 | | Feb 2026 | 300 | 3.3% | 4 | 5.5K | 59.7% | 1 | | Mar 2026 | 500 | 4.7% | 4 | 5.4K | 50.9% | 1 | | Apr 2026 | 750 | 6.2% | 4 | 6K | 49.6% | 1 | | May 2026 | 740 | 6.2% | 4 | 5.2K | 43.8% | 1 | | Jun 2026 | 900 | 7.5% | 4 | 5.2K | 43.2% | 1 | | Jul 2026 | 810 | 6.9% | 4 | 4.8K | 41% | 1 | | Aug 2026 | 610 | 5.3% | 4 | 5.2K | 45.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kent’s and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kent**: Measured on the search terms “kent fire”, “kent fireplace”, “kent gas fire” and “kent wood burner”, summed into one figure. - **Masport**: Measured on the search terms “masport”, “masport co nz”, “masport fireplace”, “masport fires”, “masport gas fire”, “masport heating”, “masport mower”, “masport mower blades”, “masport nz”, “masport online”, “masport osburn 1600”, “masport petrol mower”, “masport r1200”, “masport r3000”, “masport r5000”, “masport ride on mower”, “masport self propelled mower”, “masport wood burner” and “masport wood fires”, summed into one figure. - [Kent profile](/demand/nz/brands/kent) - [Masport profile](/demand/nz/brands/masport) - [All fireplace and wood burner brands in New Zealand](/demand/nz/categories/nz-fireplace-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kent or Masport? In August 2026, Masport had more branded searches than Kent among fireplace and wood burner brands in New Zealand. Masport was estimated to have 5.2K branded searches compared to Kent’s 610, and held a 45.3% Share of Search versus Kent’s 5.3%. ## Cite this page Brandwave. "Kent vs Masport: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kent-vs-masport This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kent-vs-masport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.