--- title: "Kensington vs Twelve South: Which is searched more in New Zealand?" description: "Is Kensington or Twelve South more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop stand brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kensington-tech-vs-twelve-south" publisher: "Brandwave" --- # Kensington vs Twelve South: Which is searched more in New Zealand? Is Kensington or Twelve South more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop stand brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kensington and Twelve South - **Competitive set**: Laptop stand brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kensington Share of Search**: 5.9% - **Twelve South Share of Search**: 52.9% ## Is Kensington or Twelve South more popular in search? - In September 2026, Twelve South had more branded searches than Kensington among laptop stand brands in New Zealand. Twelve South had about 90 branded searches, while Kensington had 10. Twelve South made up 52.9% of all laptop stand brand searches we track, and Kensington accounted for 5.9%. - Twelve South was ahead of Kensington in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kensington’s share of searches among laptop stand brands in New Zealand moved from 5.3% to 5.9%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands in New Zealand moved from 47.4% to 52.9%, and its estimated monthly branded searches held steady at 90. ## Top laptop stand brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twelve South was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kensington was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Twelve South was listed before Kensington in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twelve South | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rain Design | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nexstand | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kensington | 4th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about laptop stand brands - Asked ChatGPT "Which laptop stand brand should I buy in New Zealand?": 1. Twelve South, 2. Nexstand, 3. Rain Design, 4. Kensington - Asked ChatGPT "What are the best laptop stand brands in New Zealand?": 1. Rain Design, 2. Twelve South, 3. Kensington - Asked ChatGPT "What's the best laptop stand brand in New Zealand for better desk posture?": 1. Rain Design, 2. Twelve South, 3. Kensington, 4. Nexstand - Searched Google, AI Overview "laptop stand nz": 1. Nexstand, 2. Twelve South - Searched Google, AI Overview "portable laptop stand": 1. Nexstand Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand laptop stand brands in September 2026? - In September 2026, Twelve South gained share of searches among laptop stand brands in New Zealand, from 47.4% to 52.9%. - In September 2026, Kensington lost share of searches among laptop stand brands in New Zealand, from 10.5% to 5.9%. ## Month by month | Month | Kensington estimated searches | Kensington Share of Search | Kensington rank | Twelve South estimated searches | Twelve South Share of Search | Twelve South rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 5.3% | 4 | 90 | 47.4% | 1 | | Nov 2025 | 20 | 11.1% | 3 | 90 | 50% | 1 | | Dec 2025 | 20 | 11.8% | 3 | 90 | 52.9% | 1 | | Jan 2026 | 10 | 3.8% | 4 | 90 | 34.6% | 2 | | Feb 2026 | 10 | 7.1% | 4 | 50 | 35.7% | 2 | | Mar 2026 | 10 | 7.1% | 4 | 50 | 35.7% | 2 | | Apr 2026 | 10 | 5.6% | 4 | 90 | 50% | 1 | | May 2026 | 10 | 7.1% | 4 | 70 | 50% | 1 | | Jun 2026 | 20 | 11.8% | 4 | 70 | 41.2% | 1 | | Jul 2026 | 10 | 5.3% | 4 | 110 | 57.9% | 1 | | Aug 2026 | 20 | 10.5% | 4 | 90 | 47.4% | 1 | | Sep 2026 | 10 | 5.9% | 4 | 90 | 52.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kensington’s and Twelve South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kensington**: Measured on the search term “kensington laptop stand”. - **Twelve South**: Measured on the search term “twelve south”. - [Kensington profile](/demand/nz/brands/kensington-tech) - [Twelve South profile](/demand/nz/brands/twelve-south) - [All laptop stand brands in New Zealand](/demand/nz/categories/nz-laptop-stand-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kensington or Twelve South more popular in search? In September 2026, Twelve South had more branded searches than Kensington among laptop stand brands in New Zealand. Twelve South had about 90 branded searches, while Kensington had 10. Twelve South made up 52.9% of all laptop stand brand searches we track, and Kensington accounted for 5.9%. ## Cite this page Brandwave. "Kensington vs Twelve South: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kensington-tech-vs-twelve-south This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kensington-tech-vs-twelve-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.