--- title: "Kensington vs StarTech: Which is searched more in New Zealand?" description: "Is Kensington or StarTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyboard tray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kensington-tech-vs-startech" publisher: "Brandwave" --- # Kensington vs StarTech: Which is searched more in New Zealand? Is Kensington or StarTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keyboard tray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kensington and StarTech - **Competitive set**: Keyboard tray brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Kensington Share of Search**: 0.92% - **StarTech Share of Search**: 37.6% ## Is Kensington or StarTech more popular in search? - In September 2026, StarTech had more branded searches than Kensington among keyboard tray brands in New Zealand. StarTech had about 410 branded searches, while Kensington had 10. StarTech made up 37.6% of all keyboard tray brand searches we track, and Kensington accounted for 0.92%. - StarTech was ahead of Kensington in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kensington’s share of searches among keyboard tray brands in New Zealand moved from 0% to 0.92%, and its estimated monthly branded searches moved from 0 to 10. - Across the 12 months ending September 2026, StarTech’s share of searches among keyboard tray brands in New Zealand moved from 41% to 37.6%, and its estimated monthly branded searches held steady at 410. ## Top keyboard tray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, StarTech appeared in all four answers. Kensington was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. StarTech was listed before Kensington in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Humanscale | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fellowes | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | StarTech | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Kensington | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | FlexiSpot | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ergotron | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about keyboard tray brands - Asked ChatGPT "Which keyboard tray brand should I buy in New Zealand?": 1. StarTech, 2. Fellowes, 3. Kensington, 4. Humanscale - Asked ChatGPT "What are the best keyboard tray brands in New Zealand?": 1. Humanscale, 2. Fellowes, 3. Kensington, 4. StarTech - Asked ChatGPT "What's the best keyboard tray brand in New Zealand for an ergonomic desk?": 1. Humanscale, 2. Fellowes, 3. StarTech - Searched Google, AI Overview "best keyboard tray": 1. StarTech, 2. Kensington Not named in any answer: FlexiSpot and Ergotron. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand keyboard tray brands in September 2026? - In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%. - In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%. ## Month by month | Month | Kensington estimated searches | Kensington Share of Search | Kensington rank | StarTech estimated searches | StarTech Share of Search | StarTech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 6 | 410 | 41% | 1 | | Nov 2025 | 0 | 0% | 6 | 420 | 35.9% | 1 | | Dec 2025 | 0 | 0% | 6 | 340 | 35.1% | 1 | | Jan 2026 | 0 | 0% | 6 | 520 | 39.1% | 1 | | Feb 2026 | 0 | 0% | 6 | 420 | 40.8% | 1 | | Mar 2026 | 0 | 0% | 6 | 530 | 42.4% | 1 | | Apr 2026 | 10 | 0.93% | 6 | 420 | 39.3% | 1 | | May 2026 | 0 | 0% | 6 | 340 | 28.6% | 2 | | Jun 2026 | 0 | 0% | 6 | 410 | 36.3% | 1 | | Jul 2026 | 0 | 0% | 6 | 410 | 38% | 1 | | Aug 2026 | 0 | 0% | 6 | 420 | 36.5% | 1 | | Sep 2026 | 10 | 0.92% | 6 | 410 | 37.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kensington’s and StarTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kensington**: Measured on the search term “kensington keyboard tray”. - **StarTech**: Measured on the search terms “startech” and “startech.com”, summed into one figure. - [Kensington profile](/demand/nz/brands/kensington-tech) - [StarTech profile](/demand/nz/brands/startech) - [All keyboard tray brands in New Zealand](/demand/nz/categories/nz-keyboard-tray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kensington or StarTech more popular in search? In September 2026, StarTech had more branded searches than Kensington among keyboard tray brands in New Zealand. StarTech had about 410 branded searches, while Kensington had 10. StarTech made up 37.6% of all keyboard tray brand searches we track, and Kensington accounted for 0.92%. ## Cite this page Brandwave. "Kensington vs StarTech: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kensington-tech-vs-startech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kensington-tech-vs-startech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.