--- title: "Kelly Tarlton's vs Waitomo Glowworm Caves: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kelly Tarlton's or Waitomo Glowworm Caves? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kelly-tarltons-vs-waitomo-glowworm-caves" publisher: "Brandwave" --- # Kelly Tarlton's vs Waitomo Glowworm Caves: Which is more popular by branded search in New Zealand? Which is more popular in search, Kelly Tarlton's or Waitomo Glowworm Caves? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kelly Tarlton's and Waitomo Glowworm Caves - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kelly Tarlton's Share of Search**: 11.1% - **Waitomo Glowworm Caves Share of Search**: 9.3% ## Which is more popular in search, Kelly Tarlton's or Waitomo Glowworm Caves? - In August 2026, Kelly Tarlton's had more branded searches than Waitomo Glowworm Caves among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Waitomo Glowworm Caves’ 44.4K, and held an 11.1% Share of Search versus Waitomo Glowworm Caves’ 9.3%. - The lead changed hands 2 times in the 11 months ending August 2026: Waitomo Glowworm Caves took it in November 2025, Kelly Tarlton's took it in May 2026. - Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand moved from 9.7% to 11.1%, and its estimated monthly branded searches moved from 57.3K to 52.5K. - Across the 11 months ending August 2026, Waitomo Glowworm Caves’ estimated Share of Search among visitor attractions in New Zealand moved from 9% to 9.3%, and its estimated monthly branded searches moved from 53.1K to 44.4K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%. - Estimated monthly branded searches for Waitomo Glowworm Caves in New Zealand fell 16.5% over 11 measured months, from 53.1K to 44.4K in August 2026. ## Month by month | Month | Kelly Tarlton's estimated searches | Kelly Tarlton's Share of Search | Kelly Tarlton's rank | Waitomo Glowworm Caves estimated searches | Waitomo Glowworm Caves Share of Search | Waitomo Glowworm Caves rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.3K | 9.7% | 3 | 53.1K | 9% | 6 | | Nov 2025 | 51.8K | 7.8% | 6 | 69.1K | 10.4% | 3 | | Dec 2025 | 70K | 8.1% | 6 | 85.6K | 9.9% | 4 | | Jan 2026 | 86K | 9.3% | 5 | 103K | 11.1% | 3 | | Feb 2026 | 56.8K | 7.9% | 6 | 79.4K | 11.1% | 3 | | Mar 2026 | 56.9K | 8.6% | 6 | 86.5K | 13.1% | 2 | | Apr 2026 | 63.6K | 9.8% | 5 | 65.1K | 10.1% | 4 | | May 2026 | 57.2K | 11.7% | 3 | 45.1K | 9.2% | 6 | | Jun 2026 | 52.2K | 11.9% | 3 | 44.8K | 10.2% | 4 | | Jul 2026 | 64.4K | 11.1% | 3 | 55.3K | 9.6% | 4 | | Aug 2026 | 52.5K | 11.1% | 3 | 44.4K | 9.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kelly Tarlton's’ and Waitomo Glowworm Caves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kelly Tarlton's**: Measured on the search terms “book me kelly tarltons”, “cheap kelly tarltons tickets”, “grabone kelly tarltons”, “kelly tarlton”, “kelly tarlton hours”, “kelly tarlton opening hours”, “kelly tarlton prices”, “kelly tarlton tickets”, “kelly tarlton's”, “kelly tarltons bookme”, “kelly tarltons deals”, “kelly tarltons deals grab one”, “kelly tarltons discount”, “kelly tarltons near me”, “kelly tarltons penguin”, “kellytarltons co nz” and “sealife kelly tarltons”, summed into one figure. - **Waitomo Glowworm Caves**: Measured on the search terms “auckland to waitomo caves”, “waitomo caves”, “waitomo caves booking”, “waitomo caves deals”, “waitomo caves lost world”, “waitomo caves museum”, “waitomo caves prices”, “waitomo caves tickets”, “waitomo caves tour”, “waitomo caves walk”, “waitomo com”, “waitomo glowworm caves”, “waitomo glowworm caves prices”, “waitomo glowworm caves reviews”, “waitomo glowworm caves tickets”, “waitomo glowworm caves tour”, “waitomo glowworm caves waitomo village rd waitomo caves”, “waitomo glowworm caves waitomo village rd waitomo caves new zealand”, “waitomo glowworm caves waitomo village road waitomo caves” and “waitomo glowworm caves waitomo village road waitomo caves new zealand”, summed into one figure. - [Kelly Tarlton's profile](/demand/nz/brands/kelly-tarltons) - [Waitomo Glowworm Caves profile](/demand/nz/brands/waitomo-glowworm-caves) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kelly Tarlton's or Waitomo Glowworm Caves? In August 2026, Kelly Tarlton's had more branded searches than Waitomo Glowworm Caves among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Waitomo Glowworm Caves’ 44.4K, and held an 11.1% Share of Search versus Waitomo Glowworm Caves’ 9.3%. ## Cite this page Brandwave. "Kelly Tarlton's vs Waitomo Glowworm Caves: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kelly-tarltons-vs-waitomo-glowworm-caves This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kelly-tarltons-vs-waitomo-glowworm-caves. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.