--- title: "Kelly Tarlton's vs Shotover Jet: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kelly Tarlton's or Shotover Jet? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kelly-tarltons-vs-shotover-jet" publisher: "Brandwave" --- # Kelly Tarlton's vs Shotover Jet: Which is more popular by branded search in New Zealand? Which is more popular in search, Kelly Tarlton's or Shotover Jet? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kelly Tarlton's and Shotover Jet - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kelly Tarlton's Share of Search**: 11.1% - **Shotover Jet Share of Search**: 3.9% ## Which is more popular in search, Kelly Tarlton's or Shotover Jet? - In August 2026, Kelly Tarlton's had more branded searches than Shotover Jet among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Shotover Jet’s 18.6K, and held an 11.1% Share of Search versus Shotover Jet’s 3.9%. - Kelly Tarlton's was ahead of Shotover Jet in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand moved from 9.7% to 11.1%, and its estimated monthly branded searches moved from 57.3K to 52.5K. - Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among visitor attractions in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches moved from 21.1K to 18.6K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - Estimated monthly branded searches for Shotover Jet in New Zealand fell 12.2% over 11 measured months, from 21.1K to 18.6K in August 2026. ## Month by month | Month | Kelly Tarlton's estimated searches | Kelly Tarlton's Share of Search | Kelly Tarlton's rank | Shotover Jet estimated searches | Shotover Jet Share of Search | Shotover Jet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.3K | 9.7% | 3 | 21.1K | 3.6% | 10 | | Nov 2025 | 51.8K | 7.8% | 6 | 27.8K | 4.2% | 10 | | Dec 2025 | 70K | 8.1% | 6 | 34.3K | 3.9% | 10 | | Jan 2026 | 86K | 9.3% | 5 | 34K | 3.7% | 10 | | Feb 2026 | 56.8K | 7.9% | 6 | 26.3K | 3.7% | 10 | | Mar 2026 | 56.9K | 8.6% | 6 | 26.2K | 4% | 10 | | Apr 2026 | 63.6K | 9.8% | 5 | 26.3K | 4.1% | 10 | | May 2026 | 57.2K | 11.7% | 3 | 16.6K | 3.4% | 10 | | Jun 2026 | 52.2K | 11.9% | 3 | 18K | 4.1% | 10 | | Jul 2026 | 64.4K | 11.1% | 3 | 24.4K | 4.2% | 10 | | Aug 2026 | 52.5K | 11.1% | 3 | 18.6K | 3.9% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kelly Tarlton's’ and Shotover Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kelly Tarlton's**: Measured on the search terms “book me kelly tarltons”, “cheap kelly tarltons tickets”, “grabone kelly tarltons”, “kelly tarlton”, “kelly tarlton hours”, “kelly tarlton opening hours”, “kelly tarlton prices”, “kelly tarlton tickets”, “kelly tarlton's”, “kelly tarltons bookme”, “kelly tarltons deals”, “kelly tarltons deals grab one”, “kelly tarltons discount”, “kelly tarltons near me”, “kelly tarltons penguin”, “kellytarltons co nz” and “sealife kelly tarltons”, summed into one figure. - **Shotover Jet**: Measured on the search terms “book me shotover jet”, “shotover jet”, “shotover jet boat”, “shotover jet boat queenstown”, “shotover jet boat ride”, “shotover jet book”, “shotover jet cost”, “shotover jet deals”, “shotover jet discount”, “shotover jet near me”, “shotover jet queenstown”, “shotover jet queenstown arthurs point road arthurs point queenstown”, “shotover jet queenstown price”, “shotover jet tickets”, “shotover jet tour”, “shotoverjet”, “shotoverjet com” and “the shotover jet”, summed into one figure. - [Kelly Tarlton's profile](/demand/nz/brands/kelly-tarltons) - [Shotover Jet profile](/demand/nz/brands/shotover-jet) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kelly Tarlton's or Shotover Jet? In August 2026, Kelly Tarlton's had more branded searches than Shotover Jet among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Shotover Jet’s 18.6K, and held an 11.1% Share of Search versus Shotover Jet’s 3.9%. ## Cite this page Brandwave. "Kelly Tarlton's vs Shotover Jet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kelly-tarltons-vs-shotover-jet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kelly-tarltons-vs-shotover-jet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.