--- title: "Kelly Country vs Wild Outdoorsman: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Kelly Country or Wild Outdoorsman? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kelly-country-vs-wild-outdoorsman" publisher: "Brandwave" --- # Kelly Country vs Wild Outdoorsman: Which is more popular by branded search in New Zealand? Which is more popular in search, Kelly Country or Wild Outdoorsman? Compare estimated monthly branded-search demand and Share of Search inside the Hunting and Fishing Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kelly Country and Wild Outdoorsman - **Competitive set**: Hunting and Fishing Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Kelly Country Share of Search**: 0.55% - **Wild Outdoorsman Share of Search**: 0.13% ## Which is more popular in search, Kelly Country or Wild Outdoorsman? - In August 2026, Kelly Country had more branded searches than Wild Outdoorsman among hunting and fishing retailers in New Zealand. Kelly Country was estimated to have 720 branded searches compared to Wild Outdoorsman’s 170, and held a 0.55% Share of Search versus Wild Outdoorsman’s 0.13%. - The lead changed hands 2 times in the 11 months ending August 2026: Wild Outdoorsman took it in December 2025, Kelly Country took it in April 2026. - Across the 11 months ending August 2026, Kelly Country’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.37% to 0.55%, and its estimated monthly branded searches moved from 590 to 720. - Across the 11 months ending August 2026, Wild Outdoorsman’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.24% to 0.13%, and its estimated monthly branded searches moved from 390 to 170. ## How did search popularity change for New Zealand hunting and fishing retailers in August 2026? - Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026. - Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026. ## Month by month | Month | Kelly Country estimated searches | Kelly Country Share of Search | Kelly Country rank | Wild Outdoorsman estimated searches | Wild Outdoorsman Share of Search | Wild Outdoorsman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.37% | 7 | 390 | 0.24% | 9 | | Nov 2025 | 590 | 0.28% | 7 | 590 | 0.28% | 9 | | Dec 2025 | 480 | 0.16% | 8 | 880 | 0.3% | 7 | | Jan 2026 | 590 | 0.25% | 8 | 880 | 0.37% | 7 | | Feb 2026 | 590 | 0.37% | 7 | 590 | 0.37% | 8 | | Mar 2026 | 590 | 0.34% | 7 | 590 | 0.34% | 8 | | Apr 2026 | 720 | 0.41% | 6 | 480 | 0.28% | 9 | | May 2026 | 590 | 0.39% | 7 | 260 | 0.17% | 9 | | Jun 2026 | 720 | 0.54% | 5 | 170 | 0.13% | 9 | | Jul 2026 | 720 | 0.5% | 5 | 260 | 0.18% | 9 | | Aug 2026 | 720 | 0.55% | 5 | 170 | 0.13% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kelly Country’s and Wild Outdoorsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kelly Country**: Measured on the search term “Kelly Country”. - **Wild Outdoorsman**: Measured on the search term “Wild Outdoorsman”. - [Kelly Country profile](/demand/nz/brands/kelly-country) - [Wild Outdoorsman profile](/demand/nz/brands/wild-outdoorsman) - [All hunting and fishing retailers in New Zealand](/demand/nz/categories/nz-hunting-and-fishing-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kelly Country or Wild Outdoorsman? In August 2026, Kelly Country had more branded searches than Wild Outdoorsman among hunting and fishing retailers in New Zealand. Kelly Country was estimated to have 720 branded searches compared to Wild Outdoorsman’s 170, and held a 0.55% Share of Search versus Wild Outdoorsman’s 0.13%. ## Cite this page Brandwave. "Kelly Country vs Wild Outdoorsman: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/kelly-country-vs-wild-outdoorsman This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kelly-country-vs-wild-outdoorsman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.