--- title: "KEF vs Sony: Which is searched more in New Zealand?" description: "Is KEF or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/kef-vs-sony" publisher: "Brandwave" --- # KEF vs Sony: Which is searched more in New Zealand? Is KEF or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KEF and Sony - **Competitive set**: Speaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **KEF Share of Search**: 0.54% - **Sony Share of Search**: 19.6% ## Is KEF or Sony more popular in search? - In September 2026, Sony had more branded searches than KEF among speaker brands in New Zealand. Sony had about 17,100 branded searches, while KEF had 470. Sony made up 19.6% of all speaker brand searches we track, and KEF accounted for 0.54%. - Sony was ahead of KEF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KEF’s share of searches among speaker brands in New Zealand moved from 0.75% to 0.54%, and its estimated monthly branded searches moved from 580 to 470. - Across the 12 months ending September 2026, Sony’s share of searches among speaker brands in New Zealand moved from 19.5% to 19.6%, and its estimated monthly branded searches moved from 15.2K to 17.1K. ## Top speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KEF was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sony was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. KEF and Sony were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Edifier | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | KEF | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Bose | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sonos | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Bowers & Wilkins | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ultimate Ears | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Q Acoustics | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | DALI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Marshall | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about speaker brands - Asked ChatGPT "Which speaker brand should I buy in New Zealand?": 1. JBL, 2. Bose, 3. Edifier, 4. Sonos - Asked ChatGPT "What are the best speaker brands in New Zealand?": 1. KEF, 2. JBL, 3. Sonos, 4. Bowers & Wilkins, 5. Q Acoustics, 6. Bose, 7. Sony, 8. Marshall, 9. DALI - Asked ChatGPT "What's the best speaker brand in New Zealand for home listening?": 1. KEF, 2. DALI, 3. Bowers & Wilkins, 4. Q Acoustics, 5. Edifier - Searched Google, AI Overview "bluetooth speakers nz": 1. Edifier, 2. Sony, 3. Ultimate Ears, 4. Bose - Searched Google, AI Overview "wireless speakers nz": 1. Edifier, 2. JBL, 3. Sony, 4. Ultimate Ears, 5. Sonos, 6. KEF Not named in any answer: Bang & Olufsen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand speaker brands in September 2026? - In September 2026, Sony gained share of searches among speaker brands in New Zealand, from 17.5% to 19.6%. - Estimated monthly branded searches for KEF in New Zealand fell 19% over 12 measured months, from 580 to 470 in September 2026. ## Month by month | Month | KEF estimated searches | KEF Share of Search | KEF rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 580 | 0.75% | 10 | 15.2K | 19.5% | 2 | | Nov 2025 | 580 | 0.52% | 10 | 20.5K | 18.3% | 2 | | Dec 2025 | 580 | 0.45% | 10 | 19.2K | 14.7% | 2 | | Jan 2026 | 530 | 0.68% | 10 | 14.4K | 18.4% | 2 | | Feb 2026 | 380 | 0.62% | 10 | 12.8K | 20.8% | 2 | | Mar 2026 | 470 | 0.7% | 10 | 14.3K | 21.3% | 2 | | Apr 2026 | 520 | 0.7% | 10 | 14.3K | 19.3% | 2 | | May 2026 | 520 | 0.69% | 10 | 15.2K | 20.3% | 2 | | Jun 2026 | 650 | 0.86% | 9 | 15K | 19.8% | 2 | | Jul 2026 | 580 | 0.75% | 10 | 15.6K | 20.1% | 2 | | Aug 2026 | 580 | 0.71% | 10 | 14.4K | 17.5% | 2 | | Sep 2026 | 470 | 0.54% | 10 | 17.1K | 19.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using KEF’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KEF**: Measured on the search terms “kef” and “kef speakers”, summed into one figure. - **Sony**: Measured on the search terms “sony”, “sony camara”, “sony cyber shot”, “sony wh 1000xm4”, “sony wh 1000xm5” and “sony wh 1000xm6”, summed into one figure. - [KEF profile](/demand/nz/brands/kef) - [Sony profile](/demand/nz/brands/sony) - [All speaker brands in New Zealand](/demand/nz/categories/nz-speaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KEF or Sony more popular in search? In September 2026, Sony had more branded searches than KEF among speaker brands in New Zealand. Sony had about 17,100 branded searches, while KEF had 470. Sony made up 19.6% of all speaker brand searches we track, and KEF accounted for 0.54%. ## Cite this page Brandwave. "KEF vs Sony: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/kef-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/kef-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.