---
title: "Keela vs Raiser's Edge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Keela or Raiser's Edge? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/keela-vs-raisers-edge"
publisher: "Brandwave"
---

# Keela vs Raiser's Edge: Which is more popular by branded search in New Zealand?

Which is more popular in search, Keela or Raiser's Edge? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Keela and Raiser's Edge
- **Competitive set**: Fundraising CRM platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Keela Share of Search**: 10%
- **Raiser's Edge Share of Search**: 60%

## Which is more popular in search, Keela or Raiser's Edge?

- In August 2026, Raiser's Edge had more branded searches than Keela among fundraising CRM platforms in New Zealand. Raiser's Edge was estimated to have 60 branded searches compared to Keela’s 10, and held a 60% Share of Search versus Keela’s 10%.
- Raiser's Edge was ahead of Keela in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Raiser's Edge’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 36.4% to 60%, and its estimated monthly branded searches moved from 40 to 60.

## How did search popularity change for New Zealand fundraising CRM platforms in August 2026?

- In August 2026, Raiser's Edge gained estimated Share of Search among fundraising CRM platforms in New Zealand, from 40% to 60%.
- In August 2026, Keela lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.

## Month by month

| Month | Keela estimated searches | Keela Share of Search | Keela rank | Raiser's Edge estimated searches | Raiser's Edge Share of Search | Raiser's Edge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 9.1% | 5 | 40 | 36.4% | 1 |
| Nov 2025 | 20 | 18.2% | 2 | 50 | 45.5% | 1 |
| Dec 2025 | 20 | 16.7% | 4 | 40 | 33.3% | 1 |
| Jan 2026 | 20 | 16.7% | 2 | 20 | 16.7% | 4 |
| Feb 2026 | 10 | 12.5% | 4 | 30 | 37.5% | 1 |
| Mar 2026 | 20 | 14.3% | 4 | 50 | 35.7% | 1 |
| Apr 2026 | 10 | 11.1% | 4 | 10 | 11.1% | 5 |
| May 2026 | 20 | 20% | 3 | 30 | 30% | 1 |
| Jun 2026 | 10 | 7.7% | 5 | 50 | 38.5% | 1 |
| Jul 2026 | 20 | 13.3% | 3 | 60 | 40% | 1 |
| Aug 2026 | 10 | 10% | 3 | 60 | 60% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Keela’s and Raiser's Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Keela**: Measured on the search terms “keela co”, “keela crm”, “keela donor management” and “keela software”, summed into one figure.
- **Raiser's Edge**: Measured on the search terms “raisers edge”, “raisers edge 7”, “raisers edge cost”, “raisers edge crm”, “raisers edge database”, “raisers edge demo”, “raisers edge fundraising”, “raisers edge nxt”, “raisers edge pricing”, “raisers edge program”, “raisers edge software” and “the raisers edge”, summed into one figure.

- [Keela profile](/demand/nz/brands/keela)
- [Raiser's Edge profile](/demand/nz/brands/raisers-edge)
- [All fundraising CRM platforms in New Zealand](/demand/nz/categories/nz-fundraising-crm-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Keela or Raiser's Edge?

In August 2026, Raiser's Edge had more branded searches than Keela among fundraising CRM platforms in New Zealand. Raiser's Edge was estimated to have 60 branded searches compared to Keela’s 10, and held a 60% Share of Search versus Keela’s 10%.

## Cite this page

Brandwave. "Keela vs Raiser's Edge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/keela-vs-raisers-edge

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/keela-vs-raisers-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.