--- title: "Keap vs Mailchimp: Which is searched more in New Zealand?" description: "Is Keap or Mailchimp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/keap-vs-mailchimp" publisher: "Brandwave" --- # Keap vs Mailchimp: Which is searched more in New Zealand? Is Keap or Mailchimp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Keap and Mailchimp - **Competitive set**: Marketing automation platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Keap Share of Search**: 0.81% - **Mailchimp Share of Search**: 70.3% ## Is Keap or Mailchimp more popular in search? - In September 2026, Mailchimp had more branded searches than Keap among marketing automation platforms in New Zealand. Mailchimp had about 12,100 branded searches, while Keap had 140. Mailchimp made up 70.3% of all marketing automation platform searches we track, and Keap accounted for 0.81%. - Mailchimp was ahead of Keap in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Keap’s share of searches among marketing automation platforms in New Zealand moved from 0.36% to 0.81%, and its estimated monthly branded searches moved from 70 to 140. - Across the 12 months ending September 2026, Mailchimp’s share of searches among marketing automation platforms in New Zealand moved from 76.4% to 70.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top marketing automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mailchimp was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keap did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ActiveCampaign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mailchimp | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Adobe Marketo Engage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ortto | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brevo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Keap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing automation platforms - Asked ChatGPT "Which marketing automation platform should I use in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Brevo - Asked ChatGPT "What are the best marketing automation platforms in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Ortto, 6. Adobe Marketo Engage - Asked ChatGPT "What's the best marketing automation platform in New Zealand for customer journeys?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo - Searched Google, AI Overview "marketing automation platforms": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Adobe Marketo Engage - Searched Google, AI Overview "email automation software": 1. ActiveCampaign, 2. Klaviyo Not named in any answer: Keap. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marketing automation platforms in September 2026? - In September 2026, Mailchimp gained share of searches among marketing automation platforms in New Zealand, from 66% to 70.3%. - Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. ## Month by month | Month | Keap estimated searches | Keap Share of Search | Keap rank | Mailchimp estimated searches | Mailchimp Share of Search | Mailchimp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.36% | 6 | 14.8K | 76.4% | 1 | | Nov 2025 | 70 | 0.36% | 5 | 14.8K | 77.1% | 1 | | Dec 2025 | 70 | 0.54% | 5 | 9.9K | 75.9% | 1 | | Jan 2026 | 70 | 0.51% | 6 | 9.9K | 71.6% | 1 | | Feb 2026 | 70 | 0.44% | 6 | 12.1K | 75.9% | 1 | | Mar 2026 | 90 | 0.44% | 6 | 14.8K | 73.2% | 1 | | Apr 2026 | 90 | 0.53% | 5 | 12.1K | 71.1% | 1 | | May 2026 | 110 | 0.62% | 5 | 12.1K | 68.4% | 1 | | Jun 2026 | 90 | 0.53% | 5 | 12.1K | 71.3% | 1 | | Jul 2026 | 140 | 0.83% | 5 | 12.1K | 71.5% | 1 | | Aug 2026 | 140 | 0.93% | 5 | 9.9K | 66% | 1 | | Sep 2026 | 140 | 0.81% | 5 | 12.1K | 70.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Keap’s and Mailchimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Keap**: Measured on the search term “keap”. - **Mailchimp**: Measured on the search terms “mailchimp” and “mailchimp api”, summed into one figure. - [Keap profile](/demand/nz/brands/keap) - [Mailchimp profile](/demand/nz/brands/mailchimp) - [All marketing automation platforms in New Zealand](/demand/nz/categories/nz-marketing-automation-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Keap or Mailchimp more popular in search? In September 2026, Mailchimp had more branded searches than Keap among marketing automation platforms in New Zealand. Mailchimp had about 12,100 branded searches, while Keap had 140. Mailchimp made up 70.3% of all marketing automation platform searches we track, and Keap accounted for 0.81%. ## Cite this page Brandwave. "Keap vs Mailchimp: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/keap-vs-mailchimp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/keap-vs-mailchimp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.